TORONTO, Feb. 17 /CNW/ - Making its Canadian debut at the Canadian
International Auto Show today, Toyota showcased the Prius v midsize
hybrid, part of the expansion of the Prius into a family of innovative
hybrid-powered vehicles. The Prius v arrives at Canadian dealerships in
late summer 2011.
"With 60 per cent of the Canadian hybrid market, Toyota is a recognized
leader in hybrid technology. The Toyota Prius v is a significant new
hybrid model for us, as we begin the expansion of the Prius family,"
noted Warren Orton, Director at Toyota Canada Inc. "The 'v' stands for
versatility, as the Prius v provides 50 per cent more interior room
than the Prius. The Prius v is designed to meet the needs of growing
families with active lifestyles, while providing the same benefits as
the Prius - including remarkable fuel efficiency and emissions
The Prius v will deliver the best fuel efficiency of any SUV, crossover
or wagon in the market today, and a 66 per cent reduction in
smog-forming emissions compared to the average new vehicle. Its
versatile interior seats five adults comfortably, with sliding
second-row seats that recline up to 45 degrees. At the same time, a
fold-flat front passenger seat and 60/40 split folding rear seat make
it easy to convert Prius v into a cargo hauler, with up to 971 L of
space for stuff.
Prius v is also fully appointed with innovative technology, featuring an
available resin Panoramic View moonroof - a Toyota first - with power
retractable sun shades that provide an open atmosphere in the cabin
with a 40 per cent reduction in weight as compared to conventional
glass roofs of the same size, and excellent heat insulation
performance. The Prius v also features four driver-selectable operating
modes (Power, Normal, Eco and EV) to its long list of standard
convenience and safety features, including the Toyota Star Safety
System suite of six active safety technologies and a back-up camera.
"The Prius has become synonymous with advanced, fuel-efficient and
environmentally responsible motoring," Mr. Orton pointed out. "We are
excited to expand Prius into a family of vehicles, starting with the
addition of the Prius v."
Meet the Prius v and other members of the Prius family - including the 3rd generation 2011 Toyota Prius and the Toyota Prius PHV plug-in hybrid -
at the Canadian International Auto Show in Toronto, February 18-27. The
Toyota exhibit is on the 300 Level of the North Building at the Metro
Toronto Convention Centre.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of
Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial
Equipment. Toyota is the first full-line manufacturer to make all of
the elements of the Star Safety System standard on every 2011 vehicle.
The Star Safety System includes Vehicle Stability Control (VSC),
Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic
Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop
Technology (SST). TCI's head office is in Toronto, with regional
offices in Vancouver, Calgary, Montreal and Halifax and parts
distribution centres in Toronto and Vancouver.
SOURCE Toyota Canada Inc.
For further information:
including a full list of media contacts, digital images and product details please visit media.toyota.ca