TORONTO, Jan. 18 /CNW/ - Keeping your finger on the pulse of online
chatter has now become easier, North America's premiere online monitoring application announced today.
To view the Social Media Release: http://smr.newswire.ca/en/cnw/mediavantage-announces-enhanced-online-media-monitoring
Users of CNW's MediaVantage now have a more complete picture of what's being said about them as a
result of new enhancements to its already-powerful search engine.
"As more consumers move online, it becomes imperative for professional
communicators to know what's being said about their brands online, in
both social media and online news outlets," said Carolyn
McGill-Davidson, President and CEO, CNW. "MediaVantage's latest release gives users access to more content within a highly
efficient user interface."
Highlights of the release include:
Expanded Social Media Content
MediaVantage now includes the full breadth of social media, alongside extensive
Internet News coverage.
MediaVantage draws content from the most influential posters (e.g. Top 400,000
blogs) and public content from the most popular social sites (e.g.
Facebook, YouTube, Flickr), providing users access to significantly
more online content.
Users can chose to view only the social media sources of interest to
them, filtering out noise and irrelevant content.
MediaVantage now includes automated tonality scoring for English Internet News and social media. This new functionality
allows users to understand overall coverage and tone over time, without
manually reviewing and scoring each clip.
Improved Search Results Interface
MediaVantage includes a refined user interface for viewing and processing search
results. This allows users to:
Filter desired results more effectively (e.g. by Date, Source, Type)
Scan and browse search results more efficiently (e.g. controlling
display preferences for records per page, whether summaries are
More effectively save and score clips, if desired.
MediaVantage is the most complete media intelligence and communications management solution available for PR professionals, allowing you to monitor, align and measure your communications efforts efficiently and in real
time. dna13, the technology powerhouse behind MediaVantage, was acquired by CNW Group in April 2010. www.mediavantage.com
About CNW Group
CNW is Canada's news management company, connecting organizations to relevant news audiences. CNW provides integrated, intelligent communications and disclosure services that help clients work more efficiently and meet their objectives. In
addition to newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based media monitoring application, communications and workflow solutions and campaign measurement capability. CNW has been an industry leader since 1960. www.newswire.ca.
SOURCE Canada NewsWire Ltd.
For further information:
Communications Specialist, CNW