Media Advisory - I.Q.: How your Interview Quotient can help you land the job

Keep calm, keep your cool and stay collected

TORONTO, June 15, 2011 /CNW/ - Generation Y is under more pressure than ever before. The stress of graduation and applying for jobs in the real world against fierce competition can be nerve-racking.  But these young Canadians can set themselves apart from the thousands of other grads by having high I.Q., in this case, Interview Quotient.

The usual tips for interview success include doing your research in advance, forming a list of clever questions, and showing up on time.  However, according to Catherine Thorburn, Career and Life Coach, there are also mental and physical ways that can help you prepare for an interview. According to a new survey by Leger Marketing, 65 per cent of Canadians say when they get nervous or stressed they tend to sweat more than usual.1 And appearing stressed can be a barrier to a successful first impression.

"Something that will never help a first impression is appearing nervous or stressed, and sweating can make us appear this way without even knowing it," says Ms. Thorburn. "Nailing the interview is as easy as being prepared. From staying calm, cool and collected to never letting them see you sweat."

Speak with Catherine Thorburn, Career and Life Coach and learn about the new survey results, the 3 C's of being in control and having high "I.Q."

Calm - Appearing composed and calm is one of the best things you can do during an interview. Nerves got the best of you? Catherine Thorburn shares tips on what you can do to relax and stay calm during the interview.

Cool - Sometimes when we're stressed we tend to sweat a little more than usual and find it challenging to keep our cool. (Think you sweat more than normal? There are things you can do. Visit sweatless.ca2 to learn more.)

Collected - From choosing appropriate attire, to the proper posture, to eye contact; learn how to stay collected and win them over right from the start with a killer first impression.


1 Leger Marketing surveyed 810 adult Canadians aged 18 - 40 about their sweating tendencies.  The online survey was conducted from February 7th to 18th, 2011 with a confidence level of +/-3.1%19 times out of 20, P. 21

2 Treatment Options for Hyperhidrosis: (Accessed March 17, 2011)

SOURCE Allergan

For further information:

For more information or to set up an interview, please contact:

Jaclyn Crawford / Sheba Zaidi
Environics Communications
416-969-2728 / 2652


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