VIDEO: Today Marc Kielburger, Staples and ACCO Brands launched Me to We's first line of eco-friendly school supplies that make an impact for youth overseas. See video for more information about the products and ...
- Me to We launches line of eco school supplies empowering Canadian
students to send thousands of overseas peers to school in developing
- Hi-res product images, promo video and b-roll can be found here: www.metowe.com/about-us/press/staples-epk -
TORONTO, June 19, 2014 /CNW/ - For the first time ever, students and
parents across Canada have the power to make a difference with their
back-to-school purchases and help thousands of children in Latin
America, Africa and Asia receive access to education. Me to We, in
partnership with Staples and ACCO Brands, launched its first line of
eco-friendly school supplies with an impact.
Each product purchased gives a life-changing gift directly to a child or
family in a Free The Children community overseas, so they are free to
learn without battling against hunger, thirst, disease and financial
Together with hundreds of students; Free The Children co-founder Marc Kielburger; Me to We CEO, Roxanne Joyal; VP of Merchandising at Staples, Pete Gibel; and a surprise celebrity appearance from JRDN; Me to We will officially launch its eco-friendly line of school
supplies at Staples' Front Street location in Toronto. The line is now
available for purchase exclusively at Staples locations across Canada
or online at www.staples.ca/metowe.
Me to We's line of school supplies extends from backpacks and lunch
bags, to tablet sleeves and notebooks, and are made from eco-friendly
materials like recycled plastic bottles and post-consumer paper. As a
part of Me to We's Track Your Impact initiative, all products come with a unique eight-digit code for buyers
to track exactly where their purchase gives a life-changing gift. Each
product provides a different gift - backpacks give a student overseas
school supplies for one year; binders ensure a tree will be planted;
lunch bags give a child healthy meals, and reusable water bottles
provide one year of clean drinking water for one person, among other
gifts. As Canadian students gear up for class they will also help send
their peers in developing communities to school.
"Me to We truly believes that a sustainable future starts with our
everyday choices as consumers. We're so excited to partner with
Staples and ACCO Brands who share this belief," says Roxanne Joyal,
CEO, Me to We. "Today more than 57 million children are still denied
access to education. By engaging today's generation of young people to
make a difference with their purchases and through the impacts behind
Me to We's line of school supplies, children overseas will have the
chance to go to school."
"At Staples we're committed to growing the product and brand variety in
our stores," says Pete Gibel, VP of Merchandising, Staples Canada. "Me
to We's new line of school supplies make it easy for our customers to
access sustainable products, and drive a global mentality of
sustainability, specifically in the areas we're most passionate about,
education and environmentalism."
"Working with Me to We to manufacture its new product line meant a lot
to us as a company," says Bob Hodan, President and General Manager,
ACCO Brands Canada. "We couldn't be prouder of the eco-friendly line,
and are thrilled Staples is onboard to amplify the mission of a
sustainable brand that empowers consumers to make a lasting impact with
Me to We school supplies come in a variety of bright colours and
patterns. Consumers can choose between vibrant colour streams, playful
bursts of graphics and inspiring scripts. With today's youth in mind,
the line is designed to take students from the classroom, to cafeteria
and through to afterschool activities. Prices range from $1.50 - $29.96
CAD. A total of 16 items have been created in various designs for the
collection by Me to We.
Also announced at today's event is Staples' support of a new Free The
Children campaign called We are Rafikis. Inspired by the Swahili word
for "friend," the We are Rafikis campaign gives Canadian students the
opportunity to be a friend to Free The Children's developing
communities around the world through selling beaded Rafiki Friend
Chains that will help families lift themselves out of poverty. Every
Rafiki sold raises funds for Free The Children's sustainable Adopt a
Village development model and makes a lasting impact by giving a child
or family a life-changing gift, from school supplies, to clean water,
and even medical care. We are Rafikis kicks off September 2014 and
educators and students will be able to pick up their Rafikis package to
get started at a Staples location near them. More information on We are
Rafikis can be found here: www.freethechildren.com/wearerafikis.
@metowe @StaplesCanada @hilroycanada
Share the promo video here and check out the lookbook.
About Me to We
Me to We is an innovative social enterprise that offers socially
conscious products and services, including socially conscious and
environmentally friendly clothes and accessories, as well as
life-changing international volunteer trips, leadership training
programs and materials, an inspirational speakers bureau, and books
which address issues of positive social change. In addition, half of Me
to We's net profit is donated to Free The Children, while the other
half is reinvested to grow the enterprise and its social mission. Visit
www.metowe.com for more information.
Staples makes it easy to make more happen with more products and more
ways to shop. Through its world-class retail, online and delivery
capabilities, Staples lets customers shop however and whenever they
want, whether it's in-store, online or on mobile devices. Staples
offers more products than ever, such as technology, facilities and
breakroom supplies, furniture, safety supplies, medical supplies, and
Copy and Print services. Headquartered outside of Boston in the United
States with offices in Toronto in Canada, Staples operates throughout
North and South America, Europe, Asia, Australia and New Zealand. More
information about Staples (Nasdaq: SPLS) is available at www.staples.com and www.staples.ca.
About ACCO Brands Corporation
ACCO Brands Corporation is one of the world's largest suppliers of
branded school, office and consumer products and print finishing
solutions. Our widely recognized brands include AT-A-GLANCE®,
Day-Timer®, Five Star®, GBC®, Hilroy®, Kensington®, Marbig, Mead®,
NOBO, Quartet®, Rexel, Swingline®, Tilibra®, Wilson Jones® and many
others. We design, market and sell products in more than 100 countries
around the world. More information about ACCO Brands can be found at www.accobrands.com.
Video with caption: "VIDEO: Today Marc Kielburger, Staples and ACCO Brands launched Me to We's first line of eco-friendly school supplies that make an impact for youth overseas. See video for more information about the products and find out how, for the first time, Canadians are opening the doors to education for thousands of children in Latin America, Africa and Asia.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140619_C7982_VIDEO_EN_41601.mp4&posterurl=http://photos.newswire.ca/images/20140619_C7982_PHOTO_EN_41601.jpg&clientName=Staples%20Canada%20Inc%2E&caption=VIDEO%3A%20Today%20Marc%20Kielburger%2C%20Staples%20and%20ACCO%20Brands%20launched%20Me%20to%20We%27s%20first%20line%20of%20eco%2Dfriendly%20school%20supplies%20that%20make%20an%20impact%20for%20youth%20overseas%2E%20See%20video%20for%20more%20information%20about%20the%20products%20and%20find%20out%20how%2C%20for%20the%20first%20time%2C%20Canadians%20are%20opening%20the%20doors%20to%20education%20for%20thousands%20of%20children%20in%20Latin%20America%2C%20Africa%20and%20Asia%2E&title=STAPLES%20CANADA%20INC%2E%20%2D%20Me%20to%20We%20partners%20with%20Staples%20and%20ACCO%20Brands%20to%20revolutionize%20back%2Dto%2Dschool%20shopping&headline=Me%20to%20We%20partners%20with%20Staples%20and%20ACCO%20Brands%20to%20revolutionize%20back%2Dto%2Dschool%20shopping
Image with caption: "(left to right) Me to We CEO, Roxanne Joyal; VP of Merchandising at Staples, Pete Gibel; Canadian R&B recording artist JRDN, Free the Children co-founder Marc Kielburger with daughter, and Youth activist, Hannah Alper joined together at Staples' Front Street location in Toronto to officially launch the Me to We eco-friendly line of school supplies. (CNW Group/Staples Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140619_C7982_PHOTO_EN_41603.jpg
Image with caption: "Today at the Staples Impact Awards, hundreds of students, teachers and schools are recognized at the Staples Front Street location in Toronto. They are honoured for the impact they've made throughout the year for their local and global humanitarian causes. (CNW Group/Staples Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140619_C7982_PHOTO_EN_41602.jpg
SOURCE: Staples Canada Inc.
For further information:
Manager, Public Relations, Me to We
416.925.5894 ext. 331
Public Relations Specialist, Staples
905.737.1147 ext. 2426