Virtual Toy Store expands offerings for time-crunched commuters
TORONTO, Nov. 4, 2013 /CNW/ - Toy expert Mattel and retail expert
Walmart are teaming up again to make holiday shopping easier than ever
for Canadians with multiple pop-up Virtual Toy Stores. Located in
Montreal, Vancouver and throughout Toronto's Union Station and on GO
Transit this year, the Virtual Toy Stores provide gift-givers a
one-stop shop for holiday toys.
"As a top destination for holiday shopping, we're always looking for new
and innovative ways to interact with our customers and help simplify
their shopping experience. We know that our customers are increasingly
shopping online and are looking for an easy, hassle-free online
shopping experience. Walmart.ca is able to deliver that," said Cheri
Anthony, director of merchandising for toys, Walmart. "Last year's
Virtual Toy Store was a great success for us. By partnering again with
Mattel, both companies continue to spearhead leading-edge and ambitious
marketing initiatives that push technology in a direction that is
beneficial for our consumers - clearly this program is resonating."
Mattel and Walmart are building on last year's success with the QR-code
based shopping experience by expanding the Virtual Toy Store to
commuters in Montreal's McGill Station and Vancouver's Waterfront
Station in addition to Toronto's Union Station & GO Trains. The pop-up
toy stores in Vancouver and Toronto will launch on November 4, 2013 and
run for four weeks. Montreal's Virtual Toy Store will launch on
November 18, 2013 and run for four weeks as well. Canadians who are
outside of these markets, or whose phones are not compatible with
QR-codes can log on to www.walmart.ca/VirtualToyStore to shop an extended list of this season's hottest holiday toys.
"With almost half of the Canadian population using smartphones in 20131, expanding this offering to commuters in other major markets was a
natural progression for us," said Melissa Farjo, National Account
Manager, Mattel. "Couple that with increasingly busy holiday seasons
and we had the perfect opportunity to provide a smart, on-the-go
solution for time-crunched gift givers."
Mattel and Walmart are taking the Virtual Toy Store even one step
further this year by literally offering toys for purchase on the go.
Ten GO Train cars travelling in and out of the Greater Toronto Area
will see one car on each train transform into a Virtual Toy Store on
wheels, allowing commuters to get wish list items checked off on their
way to and from work.
"The daily commute provides at least an hour or two per day where you
are stuck in one place, it's the perfect opportunity to get small
errands done," said Farjo. "By offering the Virtual Toy Store on the GO
we are able deliver convenience, while helping Canadians avoid holiday
mall madness and lugging packages to and from."
The unique and visually fun Virtual Toy Stores feature display walls of
over 50, three-dimensional toy images and allows commuters to choose
their favorite toy off the shelf, snap a picture of its corresponding
QR-code with their smartphone and pay in one seamless transaction.
Mattel has curated a list of this season's hottest toys from big-brand
favourites like Barbie®, Monster High®, Hot Wheels®, Fisher-Price® and
Thomas & Friends™. What's more, Walmart Canada then ships purchases
directly to the buyer's home with free shipping*, all in time for the
For more information about hot holiday toys, please visit www.mattel.ca/holiday and www.walmart.ca/VirtualToyStore
Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Monster High®, Hot Wheels®, Matchbox®, American Girl®,
Radica®, Tyco® R/C and Thomas & Friends™ as well as Fisher-Price®
brands, including Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2013, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row, and also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 30,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
About Walmart Canada
Walmart Canada operates a growing chain of more than 380 locations
nationwide serving more than one million customers each day, as well as
its flagship online store, www.walmart.ca, which is visited by over 250,000 Canadians daily. With 95,000
associates, Walmart Canada is one of Canada's largest employers and is
recognized by Waterstone Human Capital as having one of Canada's top 10
corporate cultures. Walmart Canada is focused on helping Canadian
families in need. Since 1994, Walmart has donated and raised more than
$180 million to Canadian charities and not-for-profit organizations.
Additional company information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/@walmartcanada.
1 Ipsos Reid's wave of Mobil-ology study, February 2013
*Standard shipping option only. Free shipping excludes some remote
Image with caption: "Toy expert Mattel and retail expert Walmart are teaming up again to make holiday shopping easier than ever for Canadians with multiple pop-up Virtual Toy Stores across Canada (CNW Group/Mattel Canada, Inc.)". Image available at: http://photos.newswire.ca/images/download/20131104_C9268_PHOTO_EN_32869.jpg
Image with caption: "The Walmart Mattel Virtual Toy Store will be available on ten GO Train cars travelling in and out of the Greater Toronto Area , starting November 4, 2013 and running four weeks (CNW Group/Mattel Canada, Inc.)". Image available at: http://photos.newswire.ca/images/download/20131104_C9268_PHOTO_EN_32871.jpg
SOURCE: Mattel Canada, Inc.
For further information:
For more media requests, please contact:
Lisa Perruzza at email@example.com, 416.486.2563
Amanda DiPasquale at firstname.lastname@example.org, 416.486.5902