TORONTO, Feb. 4, 2013 /CNW/ - This February, Mastro® is excited to
launch their Be Ribglorious promotion! Mastro® Italian-style ribs are fall-off-the-bone tender and
ready straight from the oven in 15 minutes. This promotion aims to
educate consumers and create awareness in a fun and engaging online
promotion that utilizes Facebook.
"This is an exciting new promotion for Mastro," says Maria Curti, Brand
Manager at Santa Maria Foods. "We believe that every food experience
should be a great one - now we've extended the goodness of Italian
flavours to ribs with the ease and convenience of a fresh, never frozen
rib, that can be cooked in your oven for only 15 minutes!!"
In their first promotion from the creative minds at Blueband Digital,
Mastro® reminds consumers that they don't need a barbeque to make
"This is a new and exciting partnership for BlueBand Digital. These ribs
are delicious and we are looking forward to the success of this
exciting promotion for Mastro®," says Sathish Bala, CEO at BlueBand Digital.
Participants are entered for a chance to WIN FREE RIBS for a year!
Mastro® is also giving away limited $2.00 off coupons and consumers could also
win a secondary prize of $1,000 in gift cards for WaySpa® or Home
Promotion launches at BeRibglorious.com on February 1st, 2013
Santa Maria Foods, the makers of Mastro and San Daniele brands, has been
delivering great-tasting, authentic Italian deli meat to North American
consumers since 1978 and is best known for its Prosciutto, Mortadella
and Genoa salami.
Image with caption: "Mastro® presents Be Ribglorious (CNW Group/Blue Band Media)". Image available at: http://photos.newswire.ca/images/download/20130204_C2661_PHOTO_EN_23243.jpg
SOURCE: Blue Band Media
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