Canadian-Muslim community to have more variety at the deli counter
TORONTO, Sept. 26, 2011 /CNW/ - Canada's largest producer of Halal
poultry products, Maple Lodge Farms, today announced the launch of six
new world-inspired flavours to the Zabiha Halal line of chicken deli meats. Canadians will love the delicious taste
because it's made using a simple recipe that includes wholesome Halal
chicken breast, authentic flavours and does not include ingredients
such as gluten and fillers. The new flavours are completely gluten-free
and lactose-free and are available pre-packaged with a resealable
zipper to maintain freshness.
No other company offers such a wide variety of ethnic-inspired chicken
deli meats. Available in 200 gram packs at major grocery stores across
Canada, the new flavours are perfect for lunches, picnics and party
Zabiha Halal now offers Chicken Deli meats in the following exciting
Lime & Herb
Cooked (also available in half roast)
Smoked (also available in half roast)
With a community of more than one million Muslims in Canada, the
collective appetite for Halal chicken options is on the rise. At the
same time, the interest in Halal products is growing beyond the Muslim
community to include a growing number of health-conscious Canadians
interested in food preparation.
"According to the World Halal Forum Canadians spend about $350 million a
year on Halal protein products," said Salman Faisal, Zabiha Halal Brand
Manager, Maple Lodge Farms. "More and more Canadians are searching for
new Halal food options and we're pleased to provide new, innovative,
quality products to our valued customers."
Maple Lodge Farms strives to offer the best quality products to
Canadians. The Halal processing at Maple Lodge Farms is managed by
practicing Muslim employees. The Zabiha Halal line is certified by the
Islamic Society of North America - offering the community 100 per cent
confidence in the quality of Maple Lodge Farms Halal products. For more
information, visit www.zabihahalal.com.
Beginning in September, Maple Lodge is promoting the new Zabiha Halal
with a national print and broadcast advertising campaign in ethnic
media outlets across Canada.
About Maple Lodge Farms
Maple Lodge Farms is Canada's largest independently owned poultry
processor, based in Brampton, Ontario. Established more than 50 years
ago, the goal at Maple Lodge Farms has always been not just to meet
industry standards but to exceed them. In keeping with this tradition,
they have implemented a revolutionary technology as a measure of added
food protection for their customers. The company is continually
developing new, innovative and nutritious chicken products. For more
information visit www.maplelodgefarms.com.
SOURCE Maple Lodge Farms
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