Manulife Financial launches ad campaign to make Canadians aware of how they can financially plan for retirement

Product Allocation aims to help ensure your money will last throughout retirement


TORONTO, April 13 /CNW/ - Manulife is launching an investor advertising campaign to take its Product Allocation strategy to Canadians to help them work with their advisors as they plan ahead for retirement.

As part of an initiative launched for advisors in 2008, Manulife's newest Canadian ad campaign aims to help consumers learn more about Product Allocation from Manulife and how it can help them better plan and protect their retirement income.  The ads highlight the Product Allocation rich-media investor website, which can be found at

"Pre-retirees and retirees need to protect the wealth they've worked so hard to accumulate," says J. Roy Firth, Executive Vice President, Manulife Financial. "As Canadians live longer, they also need to plan for some growth, which may mean incorporating equities into a portfolio."

For investors nearing or in retirement, advisors can use Product Allocation to help determine the optimal combination of investments for both growth and guaranteed income. "For investors in this critical stage of their lives, this is a unique strategy that can help advisors and investors construct the most appropriate portfolio," says Firth.

Helpful resources
The investor focused Product Allocation site offers a range of educational video resources to help Canadians plan for retirement, while working closely with an advisor.

For those without an advisor, they can click on a tab that will help them connect with an advisor who can explain how Product Allocation could help them plan for retirement and better manage their finances. Investors can also download a brochure that covers the risks faced in retirement and through an interactive tool, find out what matters most to them in retirement.

"Many Canadians approaching retirement are worried that they will either have to work longer or cut their expectations for retirement income," says Bob Tillmann, Vice President Manulife Financial.  "Our Product Allocation approach is one more way Manulife and its advisors can help to provide clients with solid income strategies that can help them live the retirement they want and deserve."

The Product Allocation approach separates a client's portfolio into three retirement product categories: annuities, Guaranteed Minimum Withdrawal Benefit products and non-guaranteed income products, such as traditional mutual funds, with systematic withdrawal plans.  An online Product Allocation tool available to advisors allows them to help evaluate a client's current product portfolio and then projects the likelihood that a desired income stream will be sustainable.

"Asset allocation plays an important role in the wealth accumulation phase of investing," said Mr. Tillmann. "But the optimal mix of investment products for those who require income is necessary to mitigate risk for a sound retirement income plan."

For more information on Product Allocation from Manulife, please contact your advisor or visit

About Manulife Financial
Manulife Financial is a leading Canadian-based financial services group operating in 22 countries and territories worldwide. For more than 120 years, clients worldwide have looked to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions.  Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients around the world. We provide asset management services to institutional customers worldwide as well as reinsurance solutions, specializing in life and property and casualty retrocession. Funds under management by Manulife Financial and its subsidiaries were $475 billion (US$478 billion) as at December 31, 2010. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK.  Manulife Financial can be found on the Internet at

SOURCE Manulife Financial

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Media contact:
Jasmine Mangalaseril
Manulife Financial

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Manulife Financial

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