Coca-Cola supports local activities with nearly $100,000 to inspire
youth to lead active lifestyles
WINNIPEG, Nov. 29, 2011 /CNW/ - From curling to cheerleading and hockey,
Sogo Active inspires youth across Manitoba to become more active all
year-round. Working with Recreation Connections Manitoba (RCM), through
Sogo Active, Coca-Cola Canada has provided nearly $100,000 to local and
provincial organizations to motivate youth to be physically active.
Coca-Cola Canada has partnered with ParticipACTION, the national voice
of physical activity and sport participation, to develop Sogo Active.
Sogo Active is a $5 million, five-year national youth active living
program that has supported 2000 community organizations, and 27,000
youth, ages 13 to 19, across Canada to take up some form of physical
"The support of Coca-Cola Canada and ParticipACTION over the past three
years has provided youth across Manitoba with the opportunity to get
active, have fun and feel better about themselves," says Cory Jackson,
executive director, Recreation Connections Manitoba. "There is an
inactivity crisis among our youth today and Sogo Active provides a real
opportunity for communities to make a difference!" Using a 'by youth,
for youth' approach, Sogo Active works to inspire teens to incorporate
physical activity into their day-to-day lives and connect them to local
In Manitoba, programs have been supported or created through a number of
organizations like the Niverville Recreation Committee, St. Boniface
Diocesan High School and the Virden Breakfast Club. Through these
local grants, youth can pursue physical activity challenges at all
levels like curling, hockey, dancing, cheerleading, cycling and
snowshoeing to name a few.
"Coca-Cola Canada understands the benefits that active healthy living
offers young Canadians," says Kelly Murumets, president and CEO,
ParticipACTION. "Through this private/not-for-profit partnership, we
are able to inspire and support thousands of teens to increase their
physical activity levels to help them meet the recommended 60 minutes
"Promoting a balanced and active lifestyle is a key part of our Live
Positively platform," says Paul Howden, sales unit vice president,
Western Canada, Coca-Cola Refreshments Canada. "We are strong believers
that we can all accomplish more working together with partners like
ParticipACTION, than working alone."
Through Sogo Active, communities can help fight Canada's inactivity
crisis by encouraging youth to get up and get active. For more
information, visit www.sogoactive.com.
To learn about Coca-Cola Canada's sustainability platform, visit www.cocacola.ca.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands in Canada
including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®,
PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada
is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.
SOURCE Coca-Cola Canada
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