Major TELUS donation supports enhanced breast cancer detection

TELUS and its customers gift the Alberta Cancer Foundation with more than $500,000 through its Go Pink campaign

CALGARY, Feb. 14 /CNW/ - TELUS' Go Pink campaign has raised more than $500,000 for the Alberta Cancer Foundation, with funds being used towards the purchase of digital mammography equipment. The Go Pink campaign raised a total of more than $2.45 million for women's breast health across Canada.

In May, TELUS announced it would donate $25 from every pink Blackberry sold across Canada towards new digital mammography machines in regional hospitals. Combined with employee and corporate donations, that campaign raised more than $2.45 million, with more than $500,000 raised right here in Alberta.

"Our friends at TELUS have helped us complete our $11 million commitment to purchase digital mammography equipment for fixed screening centres in Edmonton and Calgary as well as two complete mobile screening clinics," said Linda Mickelson, CEO of the Alberta Cancer Foundation.

Mickelson added, "Mammograms are still the most effective tool we have for diagnosing breast cancer at its earliest most treatable stage. This gift has an impact across the province as the mobile units will visit 100 communities each year making it possible for 25,000 women to have access to this life-saving test and new technology close to home."

Replacing existing analog mammography machines with state-of-the-art digital machines that are better able to detect smaller cancers in denser tissue will save lives, save taxpayer dollars by reducing re-testing due to inconclusive tests, and save thousands of women from having to undergo stressful waits between an initial inconclusive test and further procedures.

"By choosing to Go Pink, TELUS and its customers across Alberta are giving where they live by helping to fund this important technology for the Alberta Cancer Foundation," said TELUS Community Board member Karen Radford. "Imagine the peace of mind when digital technology allows the radiologist to get a better look the first time. Every dollar we can put toward eradicating this disease gets us one step closer to creating a future without breast cancer."

With the old equipment, if a film wasn't clear, the patient was called back to have the image redone. In rural areas, where films were shipped to Edmonton or Calgary to be read, that could mean a second appointment. With digital images, it's far easier to tell when an image isn't clear so it can be retaken in the same visit. In addition, the image can be digitally enhanced for easier reading.

The Go Pink campaign will help buy new digital mammography machines or other innovative breast cancer technology for healthcare facilities in communities across Canada, including: BC Women's Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, The Ottawa Hospital Foundation, Segal Cancer Center at the Montreal Jewish General Hospital, the Jurivinski Cancer Centre in Hamilton, and QEII Health Sciences Centre in Halifax.

TELUS has been a long-time supporter of charities that advance cancer research, awareness and detection. Since 2000, TELUS, its team members and retirees have contributed $12.4 million towards finding a cure for cancer, and continue to raise funds and awareness for early detection. TELUS has also been a proud supporter of the Canadian Breast Cancer Foundation's TELUS Tours for the Cure, the Rethink Breast Cancer fundraising campaign, the BC Cancer Foundation, and Alberta Cancer Foundation.

About Alberta Cancer Foundation
The Alberta Cancer Foundation is Alberta's own. It was established to advance cancer research province-wide and to directly support Alberta's 17 cancer centres, including the Cross Cancer Institute and Tom Baker Cancer Centre.
At the Alberta Cancer Foundation, we believe a cancer-free future is both possible and inevitable. When we get there, depends on the focus and energy we put to it today.

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 300,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $211 million to charitable and not-for-profit organizations and volunteered 3.7 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit

SOURCE TELUS Corporation

For further information:

Chris Gerritsen
TELUS Media Relations

Lee Elliott
Alberta Cancer Foundation Chief Communications Officer

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TELUS Corporation

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