TELUS and its customers gift the Alberta Cancer Foundation with more
than $500,000 through its Go Pink campaign
CALGARY, Feb. 14 /CNW/ - TELUS' Go Pink campaign has raised more than
$500,000 for the Alberta Cancer Foundation, with funds being used
towards the purchase of digital mammography equipment. The Go Pink
campaign raised a total of more than $2.45 million for women's breast
health across Canada.
In May, TELUS announced it would donate $25 from every pink Blackberry
sold across Canada towards new digital mammography machines in regional
hospitals. Combined with employee and corporate donations, that
campaign raised more than $2.45 million, with more than $500,000 raised
right here in Alberta.
"Our friends at TELUS have helped us complete our $11 million commitment
to purchase digital mammography equipment for fixed screening centres
in Edmonton and Calgary as well as two complete mobile screening
clinics," said Linda Mickelson, CEO of the Alberta Cancer Foundation.
Mickelson added, "Mammograms are still the most effective tool we have
for diagnosing breast cancer at its earliest most treatable stage. This
gift has an impact across the province as the mobile units will visit
100 communities each year making it possible for 25,000 women to have
access to this life-saving test and new technology close to home."
Replacing existing analog mammography machines with state-of-the-art
digital machines that are better able to detect smaller cancers in
denser tissue will save lives, save taxpayer dollars by reducing
re-testing due to inconclusive tests, and save thousands of women from
having to undergo stressful waits between an initial inconclusive test
and further procedures.
"By choosing to Go Pink, TELUS and its customers across Alberta are
giving where they live by helping to fund this important technology for
the Alberta Cancer Foundation," said TELUS Community Board member Karen
Radford. "Imagine the peace of mind when digital technology allows the
radiologist to get a better look the first time. Every dollar we can
put toward eradicating this disease gets us one step closer to creating
a future without breast cancer."
With the old equipment, if a film wasn't clear, the patient was called
back to have the image redone. In rural areas, where films were shipped
to Edmonton or Calgary to be read, that could mean a second
appointment. With digital images, it's far easier to tell when an image
isn't clear so it can be retaken in the same visit. In addition, the
image can be digitally enhanced for easier reading.
The Go Pink campaign will help buy new digital mammography machines or
other innovative breast cancer technology for healthcare facilities in
communities across Canada, including: BC Women's Hospital & Health
Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer
Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in
Toronto, The Ottawa Hospital Foundation, Segal Cancer Center at the
Montreal Jewish General Hospital, the Jurivinski Cancer Centre in
Hamilton, and QEII Health Sciences Centre in Halifax.
TELUS has been a long-time supporter of charities that advance cancer
research, awareness and detection. Since 2000, TELUS, its team members
and retirees have contributed $12.4 million towards finding a cure for
cancer, and continue to raise funds and awareness for early detection.
TELUS has also been a proud supporter of the Canadian Breast Cancer
Foundation's TELUS Tours for the Cure, the Rethink Breast Cancer
fundraising campaign, the BC Cancer Foundation, and Alberta Cancer
About Alberta Cancer Foundation
The Alberta Cancer Foundation is Alberta's own. It was established to
advance cancer research province-wide and to directly support Alberta's
17 cancer centres, including the Cross Cancer Institute and Tom Baker
At the Alberta Cancer Foundation, we believe a cancer-free future is
both possible and inevitable. When we get there, depends on the focus and energy we put to it today.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.8 billion of annual revenue and 12.3 million
customer connections including 7 million wireless subscribers, 3.7
million wireline network access lines and 1.2 million Internet
subscribers and more than 300,000 TELUS TV customers. Led since 2000 by
President and CEO, Darren Entwistle, TELUS provides a wide range of
communications products and services including data, Internet protocol
(IP), voice, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team
members and retirees have contributed $211 million to charitable and
not-for-profit organizations and volunteered 3.7 million hours of
service to local communities since 2000. Nine TELUS Community Boards
across Canada lead TELUS' local philanthropic initiatives. TELUS was
honoured to be named the most outstanding philanthropic corporation
globally for 2010 by the Association of Fundraising Professionals,
becoming the first Canadian company to receive this prestigious
For more information about TELUS, please visit telus.com.
SOURCE TELUS Corporation
For further information:
TELUS Media Relations
Alberta Cancer Foundation Chief Communications Officer