Lululemon's Christine Day Canada's Marketer of the Year

TORONTO, Nov. 28, 2011 /CNW/ - The driving force behind one of Canada's most recognizable brands and its growth on the global stage - lululemon athletica Chief Executive Officer Christine Day -- has been named Canada's Marketer of the Year by the Canadian Marketing Association (CMA).  The award was presented at the CMA Awards Gala on Friday night in Toronto.

"Christine Day has transformed the Vancouver-based outfitter into one of the most sought after, respected and recognized Canadian brands that now frame the entrances to stores around the world," said CMA President and Chief Executive Officer John Gustavson.  "We are honoured to recognize these achievements and Christine's track record in building an iconic Canadian brand in international markets."

Since assuming the role as lululemon athletica's Chief Executive Officer in June 2008, Day has been the driving force behind the company's successful expansion outside Canada. lululemon has more than 165 stores throughout Canada, the United States and Australia and four showrooms in Hong Kong and New Zealand; with plans to hit approximately 300 retail outlets in the U.S. over the coming years.

In 2010, lululemon revenues increased 57 per cent to $711.7 million from $452.9 million in 2009.  Gross profit was also up 77 per cent in 2010 from the year previous.

The CMA Awards Gala is the largest marketing awards event in Canada.  A full list of CMA Award winners can be found on the CMA website (

The Canadian Marketing Association is the only marketing association in Canada that embraces Canada's major business sectors and all marketing disciplines, channels and technologies.  Its members make a major contribution to the economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians.

CMA programming shapes the future of marketing in Canada.  It is the leading provider of marketing education and the marketing community's principal advocate on key public policy issues affecting both consumer and business-to-business marketers.

SOURCE Canadian Marketing Association

For further information:

Ed Cartwright, Senior Director, Communications
Tel: 416-644-3760; email:


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