Toronto shop to handle creative, brand strategy for the Ontario French
Language Educational Communications Authority
TORONTO, Sept. 12, 2011 /CNW Telbec/ - Lowe Roche announced today that
it has been awarded creative and strategic branding duties for
GroupeMédia TFO, a producer and broadcaster of high-quality cultural
and educational plurimedia content. This represents the second new
business win for Lowe Roche Toronto since Monica Ruffo was named CEO of
the agency a few weeks ago.
Lowe Roche will work in collaboration with Mordicus, an Ottawa-based
communications agency specialized in servicing French-language groups
that operate in Ontario or across Canada. Lowe Roche will oversee all
strategic branding duties. The Agency is charged with refreshing
existing branding materials as well as standardization of usage for
GroupeMédia TFO's image, in addition to creating a coherent brand
strategy for the company, as well as its products and services.
"I am very excited that we have been selected to help pave the way for
the next chapter in TFO's history as they undergo an important cultural
and technological transformation," said Monica Ruffo, CEO of Lowe Roche
and the Montreal creative boutique, Amuse.
"At this important juncture for GroupeMédia TFO, we were looking for a
partner who could deliver strategically and creatively to support and
launch our upcoming 25th anniversary --and beyond. Lowe Roche
demonstrated their expertise in brand image management, along with a
keen understanding of our mission," noted GroupeMédia TFO President
and CEO Glenn O'Farrell. "We are in good hands and look forward to an
innovative and collaborative relationship with Lowe Roche."
Lowe Roche will work to push new creative to market in January,
re-launching the brand during its 25th anniversary.
ABOUT GROUPEMÉDIA TFO:
GroupeMédia TFO produces and broadcasts high-quality cultural and
educational plurimedia content, with a strong focus on programs that
engage and entertain intelligently, from children's programming to
international cinema. It also produces and distributes complementary
material to support this content according to the needs and aspirations
of the target clientele. In this way, TFO contributes to the civic and
cultural development of the Francophone community in Ontario and makes
its content available on a wide variety of plurimedia platforms.
ABOUT LOWE ROCHE:
Lowe Roche has been named Agency of the Year seven times, Agency of the
Decade and International Agency of the Year by Advertising Age. The
office provides integrated marketing efforts for clients including
Audi, Nestle Purina, Miele, The Heart and Stroke Foundation, and Knorr.
Lowe Roche operates under the management of Deutsch Inc., the North
American hub for the Lowe and Partners global network.
SOURCE Lowe Roche
For further information:
(514) 844-0012, ext. 226