LOTTO 6/49 Celebrates the Power of Daydreams

A new survey shares a revealing look at Ontario's daydreams just in time for the unveiling of the LOTTO 6/49 Daydream Chair

TORONTO, Feb. 11 /CNW/ - What's your perfect daydream? It's no surprise that nearly 70 per cent of Ontarians say they daydream about winning the lottery once a month or more.

A new OLG survey, carried out by Angus Reid Public Opinion, reveals a majority of Ontarians often dream about winning the lottery and feel a jackpot of just a few million dollars would be life changing for themselves and their family.

"This really reveals people are daydreaming about being on what we call 'cloud 6/49', that things like security, relaxation and fun are all part of people's jackpot daydreams," said Sarah Kiriliuk, OLG spokesperson.

The province-wide survey polled Ontario adults aged 18 and older.

A majority of survey respondents agree there is no such thing as small millions:

  • 53 per cent say that winning $3 million (the starting jackpot for LOTTO 6/49) would help them to fulfill their dreams, whatever that may include
  • 47 per cent of survey respondents say that helping friends and family is the biggest part of their ultimate jackpot daydream

Other top lottery daydreams also include:

  • Working towards full home ownership - 19 per cent
  • Going on a long trip outside of Canada - 11 per cent
  • Starting your own business - 4 per cent

"Daydreaming not only fuels our drive to succeed but it's even good for our health," said Kiriliuk. "So we are promoting and celebrating daydreaming with our new cloud 6/49 Daydream Chair."

Daydream in the LOTTO 6/49 Daydream Chair at the National Home Show

Ontarians will have a unique opportunity to explore their cloud 6/49 jackpot daydreams at the OLG Daydream Lounge at this year's National Home Show. Visitors will have a chance to relax in the LOTTO 6/49 Daydream Chair, a one of a kind chaise lounge art piece designed by Ontario College of Art and Design (OCAD) design student Vanessa Walker, and developed by renowned Toronto interior design firm Meritor Designs. The chaise, made in part of LOTTO 6/49 tickets, represents the millions of dollars in winnings that OLG distributes to jackpot winners across the province each week.

"We are thrilled to work with Vanessa Walker on the design of this visual representation of the jackpot daydreams that Ontarians across the province share, and we are honoured to have the creative direction of Henry Liska, the internationally esteemed founder of Meritor Designs behind this project," said Kiriliuk. "The LOTTO 6/49 Daydream Chair will stay on in the OLG Prize Centre for many years to come, as a reminder of the power of daydreams, big and small."

The National Home Show is taking place from February 18 - 27, 2011 at the Direct Energy Centre in Toronto.

About the survey

From January 28 to January 30, 2011, Angus Reid Public Opinion conducted an online survey among 803 randomly selected Ontarian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.5%. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Ontario. Discrepancies in or between totals are due to rounding.

About OLG

OLG is a provincial agency responsible for province-wide lottery games and gaming facilities. Since 1975, OLG lotteries, casinos, slots, and resort casinos have generated more than $32 billion for the benefit of the Province of Ontario. Gaming proceeds support Ontario's hospitals, amateur sport, recreational and cultural activities, communities, provincial priority programs such as health care and education, and local and provincial charities and non-profit organizations through the Ontario Trillium Foundation. 

Know your limit, play within it! 


For further information:

OLG Media Relations Line

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