Longo's and Unata Launch Grocery Gateway iPad App

TORONTO, April 10, 2013 /CNW/ - Today, Longo Brothers Fruit Markets Inc. and Unata, a leading Digital Shopper Marketing company, launched the Grocery Gateway App for iPad, available now in the App Store. The Grocery Gateway App for iPad is the first Canadian tablet app to support grocery delivery, allowing shoppers to easily create orders, select a delivery time, and securely checkout with any credit card. This is the latest addition to the suite of apps that Grocery Gateway offers for iPhone, Android, Windows Phone 8, and Mobile Web.

The Grocery Gateway App leverages iPad's larger screen to provide an easy to use interface. Unata adapted its dual-panel navigation into a multi-panel interface, making it easier and faster to navigate the entire product catalogue on the iPad. The cart has been made accessible from every screen within the app to simplify the checkout process. Since the iPad, the Grocery Gateway website, and the other mobile apps and website are synchronized, users can start building an order on one device and complete it on another.

Powered by Unata's personalization engine, the Featured section provides an easy way to swipe across automatically generated product collections. These collections include recommended items, trending products, popular specials, top selling items, and access to the user's most frequent purchases.

As one of the largest independently owned supermarket chains in Canada, Longo's prides itself on its customer-centric focus. "Launching a dedicated iPad experience is an important part of supporting our customer base's growing demand for a convenient mobile experience" said Stephen Tallevi, General Manager for Grocery Gateway.

"As we work with Longo's to make their digital experiences more convenient and personalized, we are now enabling the shopper to engage on their iPad, with an experience tailored to the device," said Chris Bryson, Unata Founder & CEO.

The Grocery Gateway App is available for free from the App Store on the iPad or at www.AppStore.com

About Unata
Unata is a leading Digital Shopper Marketing company that helps retailers to enhance and influence the in-store and online shopper experience through highly personalized digital experiences. Unata's platform connects to a retailer's ERP/loyalty systems to deliver automatically personalized experiences, track shoppers across the path to purchase, and enable 1-to-1 marketing. Unata is headquartered in Toronto, ON.

About Grocery Gateway
Grocery Gateway, owned and operated by Longo Brothers Fruit Markets Inc. since 2004, is the leader in online sales of home delivered groceries in Ontario's Golden Horseshoe area. Grocery Gateway is committed to helping consumers simplify their lives by removing a very time-consuming chore - in-store grocery shopping and providing them with the best food experience, freshest products, ease of order and delivery at the door. The Grocery Gateway mobile app, launched in October of 2012, has been featured by Apple as one of the Best Apps of 2012. To learn more about Grocery Gateway, visit www.grocerygateway.com.

About Longo's
A family-owned Canadian organization, Longo's first opened its doors in Toronto in 1956 and now operates 21 traditional stores , 4 small format "The Market" by Longo's and GroceryGateway.com, the leader in online sales of home delivered groceries. Longo's employs more than 4,600 team members across the GTA .  Inspired by their Founders and their commitment to a Fresh Tradition, the Longo's team of food experts is dedicated to exceeding customer expectations by offering the best food experience at a great value to every customer, every time by providing Fresh & Unique Offerings, Everyday Foods & Groceries, Services for Ease and Education and ideas.  Coming soon to Southeast Oakville in June 2013, is Longo's 26th store at 469 Cornwall Road. For more information visit longos.com.

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Image with caption: "Grocery Gateway iPad app multi-panel interface experience (CNW Group/Longo's)". Image available at: http://photos.newswire.ca/images/download/20130410_C4144_PHOTO_EN_25419.jpg

SOURCE: Longo's

For further information:

Madeline Marovino
Marketing Manager, Unata

Odette Coleman
Mansfield Communications
(416)599-0024 ex.231

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