Local Entrepreneurs Have the Ticket to Bolster Toronto's Arts and Culture Scene

Sceneopolis.com revolutionizes 'what to do tonight' with exclusive - and affordable -entertainment experiences geared at engaging Toronto's underexposed urbanites

TORONTO, Sept. 20, 2011 /CNW/ - With funding cuts lurking, Toronto's arts and culture organizations are scrambling for new ways to grow revenues to support the 150 performances that take place each week. sceneopolis.com promises to be just the ticket with the launch of an innovative and completely unique new service that will drive a whole new audience through their doors.

"We see our peers out in droves for splashy, free cultural festivals like Caribana, Nuit Blanche and Pride, so we know there's a general interest in fun, cultural activities," said sceneopolis.com co-founder and CEO, Mladen Svigir. "But we see them far less often at the opera or live theatre, where we've realized there's a perception of the arts and culture scene as being stuffy and unaffordable. These misconceptions are creating significant barriers to engagement and attendance among young people."

sceneopolis.com aims to change those misperceptions by re-positioning arts and culture as an answer to the frequently asked question among 20 and 30 somethings, "What should we do tonight?" The online 'one-stop-shop' takes the time and guess work out of planning a night out with completely exclusive and incredibly affordable dining and entertainment packages that will appeal to Toronto's young urbanites. Current offers include a savings up to 40 percent off tickets at Cirque de Soleil's Totem along with a backstage tour and 20 percent off tickets to Mirvish's Private Lives, starring Kim Cattrall and Paul Gross, along with an exclusive after party.

"sceneopolis.com is driving sustainability for the arts and culture sector by engaging a new audience with sexy and affordable entertainment packages; working towards building long-term, mutually beneficial relationships with the next generation and ultimately improving revenues," said Svigir. "Since the majority of live performance attendees are over forty, arts and culture organizations are already beginning to face the added challenge of an aging audience. Reaching the next generation now is more important than ever and sceneopolis.com is here to do just that."

Partnerships with over thirty of the city's arts, culture and entertainment organizations, including Mirvish Productions, the ROM, DanCap, Soulpepper, Cirque du Soleil and Tarragon Theatre and a variety of restaurants and bars, provide sceneopolis.com with access to exclusive offers at significant discounts that are uniquely available to subscribers. These offers include exclusive experiences such as pre-show dining and drinks, director talks, meet and greets with the cast, backstage tours and post-show parties.

The subscription-based service has a low annual fee of $45 and offers three to five featured show or event packages each week that subscribers can simply log on and choose from, providing the 'plan' for their entire night out in as little as '3 clicks. 5 minutes.' For non-subscribers, sceneopolis.com provides a free online source of information on the local arts and culture scene including a comprehensive calendar of all the events their partner organizations have to offer.

"I love Toronto," added Svigir. "My business partners and I truly consider it to be the best city in the world, made better by its incredibly vibrant arts and culture scene. We want to see our friends and peers out there enjoying all the city has to offer while giving back to the sector to ensure that it continues to grow and expand, and we believe that sceneopolis.com is just the ticket."

sceneopolis.com's official launch party, 'A Night to be A Scene' will take place on October 14th at Brassaii Restaurant and Lounge in support of local non-profit, Arts for Children and Youth (afcy.ca). Guests can look forward to the sounds of DJ Vinney Gruvhunter spinning through the night - except when spontaneous performance art from partner organizations interrupts for a totally unique entertainment experience, complimented by free drinks, snacks, and much, much more.

For more details, visit sceneopolis.com.

SOURCE sceneopolis

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or to arrange an interview, please contact: 

Micha Goddard
          Natali Tofiloski


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