Local Business Helps Families and Schools with Head Lice


COOKSTOWN, ON, Nov. 17, 2011 /CNW/ - Lice Squad Canada announced today the expansion of the business into the greater Calgary, Winnipeg and Kingston areas.

"It seems like this franchise has gone viral.  We are the company that gets thousands of desperate calls from mothers in tears and people at their 'nits end' with head lice," says company founder Dawn Mucci, who started franchising Lice Squad's concept in 2002.  "I have talked to many parents who out of frustration have shaved heads and used ridiculous amounts of pesticide treatments and sprays.  Some have gone as far as having their homes steam cleaned and have actually thrown out perfectly good toys, furniture and bedding because of the lack of education, fear and the stigma associated with head lice."

Lice Squad Canada's offerings provide the company's unique and pesticide-free head lice removal service to families, schools, and organizations.  The staff is made up of highly skilled lice removal consultants trained in the Lice Squad's exclusive head lice removal process.  This includes the use of the medical device called The Louse Buster™ which uses heated air in combination with enzymes and reduction combing to effectively and quickly clear away head lice and their eggs.  Two Journal of Paediatrics papers on the device have recently been published and cite the device's 99.2% kill rate on lice eggs, a key element in eradicating a case.

"Our approach is to provide people with the tools and education to treat head lice right the first time," explained Dawn Mucci, CEO of Lice Squad Canada.  "This is a fantastic business opportunity that meets an incredible need in the community. The immediate need in these communities makes this a fantastic opportunity for individuals who are looking to own and operate a thriving service business. Our franchise opportunities are being filled quickly, especially in the primary markets."

Head lice are the second most communicable affliction among school-aged children next to the common cold.  Approximately 2.4 million Canadian children and their caregivers may get head lice annually, making lice removal a service in demand.  Lice Squad Canada's mission is to stop the stigma associated with head lice and prevent the over use and abuse of pesticides on children and the planet.


Video with caption: "Video: Lice Squad Franchise Opportunity". Video available at: http://www.youtube.com/watch?v=mol6GKbhLUA

Image with caption: "Lice Squad Staff and Head Office Location (CNW Group/LiceSquad Inc.)". Image available at: http://photos.newswire.ca/images/download/20111117_C5499_PHOTO_EN_6690.jpg

Audio with caption: "Interview with Real Parenting". Audio available at: http://stream1.newswire.ca/media/2011/11/17/20111117_C5499_AUDIO_EN_6685.mp3

PDF with caption: "Got Lice? Lice Squad needs to be in your head!". PDF available at: http://stream1.newswire.ca/media/2011/11/17/20111117_C5499_DOC_EN_6686.pdf

PDF with caption: "Professional Head Lice Removal Services". PDF available at: http://stream1.newswire.ca/media/2011/11/17/20111117_C5499_DOC_EN_6687.pdf

PDF with caption: "LiceSquad Canada Inc. - Parent and Teacher Trusted". PDF available at: http://stream1.newswire.ca/media/2011/11/17/20111117_C5499_DOC_EN_6747.pdf

PDF with caption: "Pesticide Free Professional Head Lice Services". PDF available at: http://stream1.newswire.ca/media/2011/11/17/20111117_C5499_DOC_EN_6748.pdf

SOURCE LiceSquad Inc.

For further information:

contact your local Lice Lady at 888 LICE SQUAD (542-3778) Franchise enquiries contact Martha@licesquad.com or visit www.licesquad.com

Profil de l'entreprise

LiceSquad Inc.

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