Loblaw recognized as having one of Canada's 10 Most Admired Corporate Cultures

BRAMPTON, ON, Nov. 24, 2011 /CNW/ - TSX: L - Loblaw Companies Limited (Loblaw) one of Canada's largest private sector employers, has been recognized as having one of Canada's 10 Most Admired Corporate Cultures™ of 2011 by Waterstone Human Capital Inc. The only grocery retailer on the list, this honour recognizes Loblaw's outstanding cultural alignment and innovation that is connected to performance.

"We believe that achieving a culture that encourages communication, learning and colleague acknowledgement is an important driver of success," says Judy McCrie, executive vice president, Human Resources and Labour Relations, Loblaw Companies Limited. "We strive to promote a culture of close-knit, informed and engaged teams and with the acknowledgment as one of Canada's 10 Most Admired Corporate Cultures, we know we're on the right track and will continue to foster this positive working environment for our colleagues."

From more than 400 nominations, Loblaw earned this award based on excellence in the areas of Vision and Leadership, Cultural Alignment, Measurement and Sustainability in relation to Vision, Rewards, Recognition and Innovative Business Achievement and, Corporate Performance and Corporate Social Responsibility (CSR).

Some of the initiatives that reflect Loblaw's unique culture and helped Loblaw earn its place on Canada's 10 Most Admired Corporate Cultures™ of 2011 include:

Open Channels of Communication - Keeping the channels of communication open is important in ensuring a culture of colleague engagement. Loblaw's twice-yearly 'Tell it as it is' surveys, an 'Ask Galen' email service and the 'Let's Talk' program, which gives colleagues at a junior level an opportunity to meet with executives are some examples.  Regular Town Halls and 'Road Shows', that bring store managers together for regular updates and feedback as well as Loblaw's own TV network, Business Television (BTV) give colleagues at all levels a strong and powerful voice.  Daily corporate and store huddles, as well as bi-monthly newsletters, weekly email blasts, announcements and the company intranet also give groups a chance to meet and understand business updates and priorities that help create a culture of close-knit, informed and engaged teams.

Rewards and Recognition - Everyone likes to hear "job well done!"  Loblaw's newest program, open to all colleagues, is the ABCD recognition program, standing for Above and Beyond the Call of Duty. This program provides various recognition opportunities for colleagues and nominations can be made by a fellow colleague, an immediate manager, a colleague in a different department or a customer. The program gives colleagues and customers a chance to say thank you for outstanding service and helps reinforce core values and behaviours. Service recognition awards are also a long-standing tradition at Loblaw.

Corporate Social Responsibility (CSR) - CSR is embedded into Loblaw's business practices and is driven by five principles, respect the environmentsource with integritymaking a positive difference in our communityreflect our nation's diversity and be a great place to work.

  • Loblaw has made great strides in the area of CSR, from an industry-leading commitment to source 100 per cent of its seafood from sustainable sources by year-end 2013, to charging for plastic bags which has led to a 73% reduction in plastic shopping bag use from our stores and has reduced the number of plastic bags from our stores by more than 2.5 billion since 2007.
  • Being a great place to work also helps shape the Company's approach to colleague engagement, creating a culture where colleagues can thrive, be inspired and have access to the tools needed to succeed in their workplace.
  • Colleagues support their communities by participating in such initiatives as seasonal food drives and various annual programs through the President's Choice® Children's Charity. In 2010 alone, 12.6 million dollars was granted by the charity for various initiatives.
  • Loblaw also has several diversity initiatives to ensure diversity is reflected in the products offered, the people hired and the workplace culture created. Loblaw's unique Inclusion Toolkit helps leaders and recruitment specialists attract and hire a diverse workforce and to assist with efforts in attracting visible minorities and broadening our recruitment avenues beyond traditional streams. The Company has also partnered with community agencies. Through new hire orientation programs, new colleagues have the opportunity to partner with a 'colleague buddy' of similar backgrounds, to ensure comfort and ease of adaptation to Loblaw. 

For more information about Loblaw's commitment to CSR, visit www.loblaw.ca/csr.

About Canada's 10 Most Admired Corporate Cultures™: Canada's 10 Most Admired Corporate Cultures is founded and presented by Waterstone Human Capital, a leading retained executive search firm specializing in recruiting for fit and in cultural assessment. This national program, now in its seventh year, annually recognizes best-in-class Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. For more information, visit www.canadasmostadmired.com

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

SOURCE Loblaw Companies Limited

For further information:

Loblaw Public Relations Department
(905) 459-2500 or


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