Local Alberta stores offer new way to give to raise funds and food to
help those in need
CALGARY, Nov. 25, 2011 /CNW/ - The holidays are a time for giving, and
Loblaw Companies Limited's banner stores are making it easy for
Canadians to support their local food bank with the Extra Helping™ National Holiday Food Drive. Collectively, Loblaw banner stores across
Canada are aiming to raise $1.2 million and 1.2 million pounds of food
in 2011. In addition, Loblaw also made a corporate donation of $250,000
to Food Banks Canada.
In Alberta the following Loblaw banner stores are involved in the
campaign: Real Canadian Superstore® and Real Canadian Wholesale Club®, nofrills®, Extra Foods®.
From November 25 - December 15, participating Alberta Loblaw banner
stores are offering a new, easy way to make a difference. Customers can
purchase a $5 box of PC® Blue Menu® macaroni and cheese with $1 being a cash donation and $4 worth of
nutritious, non-perishable food (including the box of macaroni and
cheese) going to their local food bank. Once they pay for it at check
out, they simply drop it into their store's Extra Helping™ collection bin.
Customers can also donate by purchasing or bringing in their own
nutritious, non-perishable food items or by making a cash donation when
they pay for their groceries. While shopping in your nearby Loblaw
banner store, look for the Extra Helping™ logo featured on shelves in a variety of aisles, to help quickly and
easily identify the most needed items. The logo will also be featured
on signs at store entrances, in-store displays, collection bins and at
checkout to encourage cash donations.
"We're seeing a continued increase in the number of people who need our
help to feed their families," says Marjorie Bencz, CM, Vice Chair,
Alberta Food Banks. "By donating nutritious, non-perishable food items
such as soups and canned fruits and vegetables, customers can make a
big difference for local families this holiday season."
According to Food Banks Canada's annual HungerCount, in 2011 an estimated 900,000 Canadians relied on assistance from food
banks to have enough to eat during an average month. This past year in
Alberta local food banks assisted nearly 60,000 Albertans each month,
an increase of 74.9% since 2008. Of the individuals that were helped
last year, 44% were children.
"We have a responsibility to help fight hunger across Canada," says
Peggy Hornell, senior director, Community Investment, Loblaw Companies
Limited. "We know how important it is to put food on the table not only
during the holidays, but throughout the cold winter season. We
encourage customers to help make a difference by making a food or cash
donation to help feed someone in their community."
Alberta Food Banks states that the most needed non-perishable items in
Alberta include: soups, canned vegetables, canned fruits, canned meat,
pastas or pasta sauces, and peanut butter.
About Alberta Food Banks
Alberta Food Banks is the provincial charitable organization
representing the food bank community across Alberta. Our member food
banks, and their respective agencies, serve over 80% of people
accessing emergency food programs province wide. Our mission is to
provide support and leadership to food banks in Alberta in their
efforts to provide short-term relief in the area of food insecurity
while working on long-term solutions for hunger and poverty.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited
For further information:
| Loblaw Public Relations Department || Marjorie Bencz, CM |
| (905) 459-2500 or firstname.lastname@example.org || Vice Chair |
| || Alberta Food Banks |
| || Telephone: 780-426-7657 |
| || Email: email@example.com |