VANCOUVER, April 8 /CNW/ - The arrival of spring is marked by a period
of need for food and funds at food banks across Canada. To help stock
the shelves, Loblaw Companies Limited (Loblaw) and its banner stores
today kicked off its 2011 Extra Helping™ Spring National Food Drive. Nationally, Loblaw's goal is to raise $1.2
million and 1.2 million pounds of food in 2011.
In British Columbia, grocery shoppers are encouraged to donate
non-perishable food items or make a cash donation next time they visit
their local Real Canadian Superstore®, No Frills®, Extra Foods® and Wholesale Club™ store locations. The campaign runs from Friday April 8 to Thursday
"More than 100,000 British Columbians each month need our assistance to
help provide nutritious meals for their families," says Don Armstrong,
president, Food Banks British Columbia. "Programs like the Loblaw 2011 Extra Helping™ Spring National Food Drive help us to stock our shelves year-round, and
continue to serve families across British Columbia that otherwise would
One hundred per cent of food donated, and 70 per cent of the cash
donated, go to local British Columbia food banks. The remaining 30 per
cent of donated cash goes to Food Banks British Columbia in support of
provincial food bank programs.
According to Food Banks British Columbia, the most needed non-perishable
items include: canned meat and fish, canned soups and stews, beans in
tomato sauce, peanut butter, dry pasta and pasta sauce, and baby items
such as baby food and formula.
"As Canada's largest grocery retailer, we take seriously the
responsibility to support the communities we serve with locally focused
efforts like the Loblaw Extra Helping™ Spring National Food Drive," says Peggy Hornell, senior director,
Community Investment, Loblaw Companies Limited. "We appreciate the
efforts of our customers and their support for local food drives can
help those in need."
Loblaw corporate and participating franchise stores taking part in the
2011 Extra Helping™ Spring National Food Drive across the country are: Loblaws®, Loblaw Great Food™, Fortinos®, Zehrs Markets®, Zehrs Great Food™, Your Independent Grocer®, valu-mart®, No Frills®, Extra Foods®, Dominion® (Newfoundland and Labrador), SaveEasy®, Provigo®, Maxi®, Maxi & Cie®, Wholesale Club™(West), Atlantic Superstore® and Real Canadian Superstore®. A second national food drive is scheduled for December 2011.
Loblaw is committed to being active in communities at the local,
regional and national levels where it operates, and the Company views
this as an integral component to the success of its business. The Extra Helping™ Spring National Food Drive is one of Loblaw's corporate social
responsibility pillars to Make a Positive Difference in Our Community. The other Loblaw corporate social responsibility pillars include Respect the Environment, Source with Integrity, Reflect our Nation's Diversity and Be a Great Place to Work.
About Food Banks British Columbia
Food Banks British Columbia is the provincial association
representing 90 food banks. Without any government funding they
coordinate the distribution of product made available through Food Bank
Canada's National Food Sharing System, the BC Share $2 coupons found at
the registers of major grocery stores and provincial and national fund
raisers. Food Banks British Columbia is the voice of hunger in BC. For
further information, visit www.foodbanksbritishcolumbia.ca.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited
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