ST-HYACINTHE, QC, June 17, 2011 /CNW Telbec/ - Liberté invests 12 million dollars in its St-Hyacinthe facilities, and announces
the closure of its plant in Brossard. In order to meet very high
quality and food safety standards in its manufacturing processes, Liberté is carrying out major investments to extend and automate its plant lin
St-Hyacinthe located in the regional agri-food sector. However, the
St-Hyacinthe facilities expansion is carried on within the context of
the closure of its Brossard production unit where the necessary
modifications to reach HACCP and GFSI norms were made impossible by
On that note, the General Manager of the company, Mr. Martin Valiquette,
stated: "Liberté is a rapidly growing company resolutely turned towards the future.
We've always been concerned about manufacturing high-quality products.
The international standards to which Liberté wishes to subscribe are more and strict, and we must adapt. Liberté's change in direction towards an increased responsibility with regards to
food safety, while innovating in our industrial practices, is done in a
Brossard Facilities Closure
The General Manager goes on to mention : "Indeed, we have reached the
decision to shut down Brossard plant which has been in operation since
1964. The manufacturing of products, meeting international standards,
isn't possible anymore in this outdated plant. The bad news was
communicated to our employees this morning. Eighty-five jobs or so will
be abolished, and all the production is going to be transferred to our
St-Hyacinthe plant where 55 new jobs are going to be created. It's
within that context that we have invited our employees to share with us
their level of interest regarding working opportunities in
St-Hyacinthe. Out of respect and in keeping with our company values, we
are going to sustain our employees in Brossard, and allow some of them
to carry on with their professional advancement in St-Hyacinthe, while
others will choose to continue in a new working environment. More than
one million dollars will be devoted to help the employees of Brossard
to go through these difficult times. Despite this gloomy context for
our employees at Brossard, we are happy and proud that the expansion of
Liberté will continue in St-Hyacinthe, in an environment totally dedicated to
the growth of the agri-food network in Québec", reminds Mr. Valiquette.
St-Hyacinthe Facilities Expansion
The expansion of St-Hyacinthe has been taking place in a rapid, steady
pace since its establishment in 2008. The number of employees has gone
up from 19 in 2008 to approximately 50 in 2011. The announcement made
today is going to allow Liberté to offer jobs to close to 100 people.
Mr. Valiquette adds: "By investing in St-Hyacinthe, the factory is going
to be able to take care of all production from Brossard while allowing
a significant increase in production. This will help us to supply our
markets with our consumer-praised products, notably to meet market
demand in North America and the phenomenal boom for Liberté Grec brand products."
As for Mr. Mario De Tilly, General Manager of the Local Centre for
Development Les Maskoutains, he emphasizes that this investment is made
in the agri-food technology pole of the Province of Québec. He states:
"St-Hyacinthe is the cradle of agri-food development innovation. What I
mean is that we act as a leader on the production activities in the
agri-food business as dwell as on the research and innovation.
The Mayor of St-Hyacinthe, Mr. Claude Bernier, is delighted at the news:
"The investment carried out today by Liberté is a most important investment for our community. But more importantly,
it's the creation of 50 high quality new jobs within an company that is
likely to become one of the jewels of the technology pole."
Established in 1936, Liberté, which is now affiliated to Yoplait France, is a Québec company which evolves in the dairy products sector in
Canada. Liberté commits itself to launch authentic and completely natural products
without preservatives which are appealing to the consumers. Liberté commercialises over a hundred products in Canada under well known brand
names such as Liberté Méditerranée, Liberté produits de culture, Liberté Biologique et Svelte Bio, Liberté Minimix, Liberté Muesli, Liberté Kéfir and now Liberté Grec. Liberté employs 560 people all over Canada, and exports its products to the
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