LCBO On The Go Mobile App Now Available for the iPhone and BlackBerry

TORONTO, Nov. 30, 2011 /CNW/ - LCBO On The Go, a free  LCBO application for the iPhone, iPad, iPod Touch and BlackBerry that allows customers to access information about LCBO stores and products,  has been released just in time for the holiday shopping period.  Toronto-based Broadplay Inc. was chosen following a competitive bidding process to develop the application in response to consumer demand for more mobile information.

"This new app enables our customers to quickly and conveniently search out products they are seeking and find the stores that offer them," said Ewan McNeill, Director, Interactive Customer Experience, LCBO. "This app will be especially appealing as we enter the busy holiday season where we predict customers will more frequently be turning to mobile devices for assistance in selecting and locating gifts with confidence."

"The LCBO is committed to looking at all options that will enhance service for its customers," said Marcus Anderson, President, Broadplay Inc., the developers of the new app. "We are proud of the final product and are certain the app will be a favorite for LCBO customers."

Going beyond the standard features of a retail application, LCBO On The Go is a free app that not only allows users to browse or search through LCBO's extensive product portfolio but also provides information on product availability at stores, serving suggestions and tasting notes. The store locator feature helps users to find the closest location by GPS or postal code and save favorite stores for quick access.

LCBO On The Go can be downloaded for free from the Apple App Store and through the BlackBerry App World.

About LCBO
The LCBO is one of the world's largest buyers and retailers of beverage alcohol offering more than 20,000 products annually through 620 stores and a variety of catalogues and special order services. It also promotes social responsibility and the enjoyment of its products in moderation.

About Broadplay Inc.
Broadplay Inc. is a leading mobile marketing agency and mobile application development company with its head office in Toronto, Canada. The core focus of Broadplay is the delivery of comprehensive cost-effective mobile marketing programs that deliver measurable results and a positive return on investment leveraging its proprietary Mobile Marketing Intelligence™ platform. Broadplay serves a number of well recognized organizations including HTC, The Globe & Mail, Centennial College, Carlson Marketing, Metroland Media Group, and

SOURCE Broadplay Inc.

For further information:

For additional information about the LCBO On The Go application or Broadplay Inc. please contact:

Erin Davis or Dave Forde

Profil de l'entreprise

Broadplay Inc.

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