Laurentian Bank employees want to make 500 pools safer this summer

MONTREAL, July 23, 2012 /CNW Telbec/ - Employees of the Laurentian Bank have decided to do their part in helping bolster the safety of Quebec's backyard pools by making it easier for their owners to install fences. The Laurentian Bank is proud to support its employees in this initiative, which is part of its community engagement program Les Petits Plus. Under this program, the Bank will give pool owners the possibility of financing the installation of a fence with an interest-free personal loan.

"This initiative was the brain child of employees who wanted to find a way to reduce the risk of drowning in Quebec. The idea found its way to us, and things fell into place. Our aim is to contribute to making at least 500 pools safer this summer," said Luc Bernard, executive vice-president, Retail and SME Financial Services, at the Laurentian Bank. "The goal of Les Petits Plus program is to encourage our employees to get involved in their community, especially in causes that involve children and families."

The interest-free personal loan is available to anyone who wants to install a fence to make their pool safe, whether or not they are existing Laurentian Bank customers. The maximum amount available is $5,000, with a term of five years or less. The only two conditions for obtaining the loan are that it be used to pay for a pool fence and the applicant meet the usual credit conditions. This initiative ends September 30, 2012. For more details, visit the Facebook page at

Quebec's Residential Swimming Pool Safety Act stipulates that any new in-ground, partially in-ground, above-ground or portable pool must be enclosed with a fence, unless it was purchased and installed before October 31, 2010. The Laurentian Bank and its employees hope to facilitate the decision to install a fence by reducing the financial burden for owners of pools installed prior to October 31, 2010.

About the Les Petits Plus community engagement program
The Laurentian Bank and the International Balloon Festival of Saint-Jean-sur-Richelieu jointly established the Les Petits Plus program in 2010, with the aim of supporting volunteer activities and community engagement by employees in the Laurentian Bank's Retail and SME Financial Services Department, with a specific focus on causes that affect children and families. For more information, visit the Facebook page for the Les Petits Plus program at

Laurentian Bank of Canada is a banking institution operating across Canada and offering its clients diversified financial services. Distinguishing itself through excellence in service, as well as through its simplicity and proximity, the Bank serves individual consumers and small and medium-sized businesses. The Bank also offers its products to a wide network of financial intermediaries through B2B Bank, as well as full-service brokerage solutions through Laurentian Bank Securities.

Laurentian Bank is well established in the Province of Quebec, operating the third-largest retail branch network. Elsewhere throughout Canada, it operates in specific market segments where it holds an enviable position. Laurentian Bank of Canada has more than $30 billion in balance sheet assets and more than $33 billion in assets under administration. Founded in 1846, it has been selected as the Quebec and Atlantic Canada regional winner of the Canada's 10 Most Admired Corporate Cultures™ program presented by Waterstone Human Capital. The Bank employs more than 4,000 people. 

SOURCE: Laurentian Bank of Canada

For further information:

Sylvain Mantha
Assistant vice-president, Marketing
Laurentian Bank
514-284-4500, ext. 8044

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