Launch of Sunbites Corn on the Cob: the sunshine revolution in Canadian kitchens

MONTREAL, Nov. 4, 2013 /CNW Telbec/ - Lassonde Specialties is announcing today the arrival of its brand new product in Canadian grocery stores: Sunbites Corn on the Cob.

A truly Canadian product available in the refrigerated produce section, Sunbites Corn on the Cob is cooked and vacuum packed on the day it is picked, for maximum freshness all year long. Its ingredient list contains one single delicious ingredient—sweet, crunchy corn!

This groundbreaking process is the result of more than two years of research and development, and was created by the Saint-Damase company to seal in the corn's freshness only hours after it is harvested. This is a significant innovation, given that corn on the cob from places like Florida reaches our plates about four days after it is harvested, and that the taste of corn is at its peak within the first 24 hours.

"Sunbites is a North American premiere that gives families a way to change up their menu by including Canadian corn on the cob on a regular basis, even in winter. With its convenient packaging and nutritional value, Sunbites fits right into the lifestyle of people looking for quick, healthy alternatives. We are also very proud to give our support to local corn growers," states Stefano Bertolli, VP Communications at Lassonde Industries Inc.

About Lassonde Specialties Inc.
Lassonde Specialties is a member of the Lassonde Industries family of companies. Since 1918, its core mission has been to develop, produce, and market high-quality food products. Among the company's most recognized products are fondue products sold under the Canton® brand (broths, fondue sauces, and chocolate fondues), Canton® marinades for meat and fish, New Coast® mussel broths, Antonella's® pasta sauces, Antico® organic and non-organic pasta sauces, pizza sauces, and olive oil, as well as Rougemont® and Madeleine® canned corn on the cob.

Lassonde Specialties' head office is located in Saint-Damase on Montreal's South Shore, with two plants in the Greater Montreal region (Saint-Damase and Boisbriand) and over 150 employees. It exports its products to many countries worldwide.

Media note: All information on the product is available at Please visit the site for video, photos, blog posts, and product FAQs.

Video with caption: "Sunbites: Bite into summer all year long". Video available at:

Image with caption: "Launch of Sunbites Corn on the Cob: the sunshine revolution in Canadian kitchens (CNW Group/Terrain) (CNW Group/Lassonde Specialties Inc. )". Image available at:

Image with caption: "Sunbites: Corn on the cob pre-cooked, vacuum packed - ready in 1 minute. (CNW Group/Terrain) (CNW Group/Lassonde Specialties Inc. )". Image available at:

SOURCE: Lassonde Specialties Inc.

For further information:

and interviews:

Caroline M. Gauthier
VP, Social Media & Public Relations, Terrain | 514.965.6139

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Lassonde Specialties Inc.

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