Last chance for Canadians to turn their Olympic "like" into gold

February 28th deadline for "Canada Keep Exploring" Facebook campaign

To tweet this release:

TORONTO, Feb. 23 /CNW/ - With just one click, Canadians can join the thousands of fans across the country who have shown their "like" for the Canadian Olympic Team, as one-by-one another shiny loonie goes to support our athletes.

The Canadian Olympic Committee (COC) and the Canadian Tourism Commission (CTC) have teamed up on a Facebook fan campaign to harness all that passion and support for our budding athletes as we celebrate the one-year anniversary of the Vancouver 2010 Olympic Winter Games.

For every new Canadian fan of Canada at "Keep Exploring" on Facebook (the CTC's page), one dollar will go to the Canadian Olympic Team. The promotion runs until February 28, one year after the Closing Ceremony.

"Every dollar goes a long way in supporting the Canadian Olympic Team," said Mark Tewksbury, triple Olympic medallist and Canada's Chef de Mission for London 2012. "Having organizations such as the CTC believe and support our athletes' dreams will help Canada reach new heights in London and beyond."

As Canada's tourism marketing agency, the CTC needs passionate Canadian fans to share photos and post stories about Canada to encourage international travellers to visit Canada. Rather than do a traditional online ad buy to attract attention to, the CTC earmarked marketing dollars to partner with the Canadian Olympic Committee.

"We started at 30,101 fans, and so far we've increased our Facebook fan base by more than 10,300 which means at least $10,300 for the Canadian Olympic Team," says Gloria Loree, CTC executive director, Global Communications. "But we know there are so many other Canadians out there who love Canada and love our athletes, so we're doing one more call out to go online and give us the thumb's up."

The campaign is live until midnight, February 28th, 2011 at

About the Canadian Tourism Commission
The CTC is Canada's national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 11 countries around the world, conduct industry research and studies, and promote product and industry development. For daily updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail. Become a fan on Facebook, follow us on Twitter, subscribe to our YouTube channel or check out new photos on Flickr!

About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).


For further information:

Darlene Small  
Media Relations Specialist  
Canadian Tourism Commission  
Isabelle Hodge
Manager, Media Relations
Canadian Olympic Committee
(416) 324-4122, Cell: (289) 388-6419


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