Last year`s MySkinCheck.ca (MSC) campaign helped thousands of Canadians
detect melanoma early. This year LA ROCHE-POSAY will extend the MSC
campaign further with the LA ROCHE-POSAY Facebook page.
To view the Social Media Release, click here: http://smr.newswire.ca/en/la-roche-posay/la-roche-posays-online-melanoma-tracking-tool
MONTREAL, June 6, 2011 /CNW Telbec/ - Many families are affected by skin
cancer. In fact, over 78 000 Canadians will be diagnosed with skin
cancer this year, however 90% of skin cancers can be cured if detected
On June 1st, LA ROCHE-POSAY launched its official Facebook page as the second part of LA ROCHE-POSAY's protection and awareness
initiative called MSC an online public health campaign, developed
alongside an international team of dermatologists, to educate Canadians
aged 18 to 65 about the risks and causes of skin cancer.
Now entering the campaign's second summer, MSC was awarded the Public
Education Award from the Canadian Dermatology Association, acknowledged
for the educational value of its scientific information made available
to the public. "The Committee felt that the campaign was excellent with
professional educational materials for patients to spot concerning skin
lesions as well as how to protect themselves from the sun" wrote Chair
of the CDA Membership and Awards Committee Benjamin Barankin, MD,
The MySkinCheck.ca website features many prevention mechanisms,
including an interactive mole checker which allows people to monitor
irregularities and follow up with a dermatologist. This is the second
year in a row that the mole checker receives special recognition from
the CDA as an effective tool to help people monitor their skin lesions.
"I have recently operated on several patients with melanoma that have
told me they detected their cancerous lesion because of the My Skin
Check awareness campaign and more importantly, the mole checker tool on
the website," says Quebec-based, dermatologist Dr. Joel Claveau,
Regional Director of the Canadian Dermatology Association's Sun
Awareness Program. "This example illustrates the importance of
developing such programs and encourages us doctors to continue our
collaboration to fight against cancer."
In addition, the site offers information on necessary levels of sun
protection, how to protect yourself the right way and how to adopt
responsible sun habits. For instance, the site suggests you apply two
layers of sunscreen, rather than one and reapply every two hours. To
learn more, visit www.myskincheck.ca.
About La Roche-Posay
La Roche-Posay is the most widely recommended brand by dermatologists in
Canada. Its range of non-comedogenic products are recognized as being
suitable for the most sensitive skin. La Roche-Posay Laboratoire
Dermatologique is a division of L'Oréal Canada, a wholly-owned
subsidiary of L'Oréal Group, the largest cosmetics company in the
world. L'Oréal celebrated its 100th anniversary in 2009. Headquartered
in Montreal, L'Oréal Canada had sales of 849 million in 2009 and
employs 1,200 people. The company's prestigious 25-brand portfolio
encompasses all aspects of beauty.
1 French Syndicate of Dermatologists and Venereologists.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE La Roche-Posay
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