KOBO EXPANDS ON FIRST-OF-ITS-KIND SOCIAL EREADING PROGRAM - KOBO READING
LIFE, NOW AVAILABLE FOR THE iPHONE IN ADDITION TO THE iPAD
TORONTO, Feb. 1 /CNW/ - Kobo, a global eReading service that enables
users to read on any device anywhere in the world, today announced that
its social eReading experience, Kobo Reading Life, is now available for
the iPhone. Reading Life is the industry's first-ever global social
eReading experience and is now available to both iPad and iPhone users.
Reading Life is a fun, exciting way to allow users to dive deeper into
their reading experience. Users can learn about their reading habits
from the Reading Life dashboard, achieve reading milestones and
targets, unlock dozens of achievement-based badges, and check in with
characters and places they encounter in special enhanced ebooks. These
experiences, and favourite quotes and passages can all be shared with
friends on their Facebook wall - plus users can share their favorite
quotes as their status.
Since its December 9, 2010 launch on the iPad, Kobo has awarded more than 750,000 Reading Life awards,
demonstrating the engagement power of Reading Life. Reading Life users
read nearly double the pages of a non-Reading Life user. Now readers
can engage with Kobo Reading Life not just on their iPad but on their
Kobo Reading Life for the iPhone provides an unparalleled experience
that enables users to immerse themselves in their reading experience in
new and exciting ways, including:
Connecting and sharing with Facebook friends
Discovering and sharing favorite books and passages, characters and
Earning rewards based on statistics and sharing them with friends
Tracking personal reading history and discovering reading patterns.
Enjoying a personalized "book cover" mosaic, featuring awards, books
read and progress made
"Kobo is the only service driving innovation in consumers' eReading
experience and we are excited to see our social eReading experience
Reading Life get into so many consumers' hands thanks to the iPhone's
record-breaking popularity," said Mike Serbinis, Kobo CEO. "Consumers'
eReading experience is evolving into a live ecosystem of interactivity,
not only between them and their friends, but also between them and
their personal lifetime libraries. Reading and sharing content via the
iPhone's Reading Life application creates new avenues for exploration
and innovation for readers, and is only available through Kobo."
Kobo has customers in more than 200 countries and territories worldwide.
The Kobo store offers more than 2.2 million eBooks, from the NYT
bestseller list, the hottest new releases, thrillers, romance and more-
plus Kobo offers over a million free titles for people that want to try
before they buy, and the Kobo Newsstand has a selection of the most
popular newspapers and magazines with new editions downloaded with just
a click. Since its launch in 2009, Kobo has been dedicated to an open
cloud-based platform, enabling users to read on any device, and with
open standards that give users freedom to build their lifetime
libraries as they choose. Also new with this release, users can now
sync their awards - along with their bookmarks and library to their
Kobo users can download free eReading applications at www.kobo.com for most smartphones, netbooks, tablets, desktops and macs. Kobo also
supports a wide range of dedicated eReaders like the Sony eReader and
Nook, and has partnered with device OEMs like Samsung and RIM. The
popular Kobo Wireless eReader, the eReader for everyone, is available
in stores around the world such as Walmart, Indigo Books & Music,
Borders, Angus & Robertson, Whitcoulls, and Swindon.
The new Kobo eReading iPhone app is now available for free download
from www.kobo.com or the iTunes App Store. Customers who download the new app or update their current app to the
new version will automatically have access to Kobo Reading Life.
Screen shots of Reading Life are available at: http://www.filedropper.com/archive_23
A video demonstration of Reading Life can be found at: http://vimeo.com/17575879
About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo
Books & Music, Borders Group, REDgroup Retail, and Cheung Kong
Holdings. Kobo believes consumers should be able to read any book on
any device. With a catalog of over two million eBooks, magazines,
newspapers and an open platform, Kobo enables retailers, device
manufacturers and mobile operators to bring the joy of eReading to
customers everywhere. For more information, visit www.kobo.com
SOURCE Kobo, Inc.
For further information:
High Road Communications