Kinetix Media Communications Uses Lyris HQ to Boost Email Results for Dianes Lingerie and Impact Revenue Growth 15 Percent Year over Year FY 2010

    Comprehensive Marketing Strategy Delivers Value to Customers and Drives
    Continual Improvement


EMERYVILLE, Calif., April 27, 2011 /CNW/ -- Lyris, Inc.(OTCBB: LYRI), the online marketing expert, today announced that its customer Kinetix Media Communications increased overall email effectiveness rates for retail client Dianes Lingerie through email campaigns using Lyris HQ Agency Edition. Achieving campaign generated click-through rates of 29 percent, Web traffic increased 8 percent, both of which impacted a 15 percent increase in revenue generation year over year FY 2010.

"We deliver value when our clients win. And for our clients, winning means revenue. We chose Lyris as our email solution provider because it empowers us to work efficiently and drive continual improvement in our campaigns and delivery," said Paula Skaper, president, Kinetix. "The intuitive dashboard is integrated across campaign elements, making it easy to track and optimize campaign response and engagement across multiple channels. Because of this, we are able to continually deliver value to our clients and impact their bottom line, as demonstrated by customers like Dianes Lingerie."

"Working with Kinetix, we developed a comprehensive marketing strategy that is impacting sales," said Lynda Barr, general manager, Dianes Lingerie. "Kinetix has helped us create a strong digital presence which is delivering impressive results, demonstrated by our 15 percent year-over-year growth in revenue FY 2010, 29 percent click-through rate from emails and 35 percent of sales directly attributed to email campaigns."

Servicing a broad range of Canadian local and regional client brands including Red Line Hockey, Tourism British Columbia, Vancouver's Ultimate Tour and Dianes Lingerie, email marketing has been a critical component of Kinetix' integrated client offering.

"Kinetix has been a loyal customer with Lyris since 2008, sending an average of 700,000 emails per month. They leverage all of the advanced marketing tools, including segmentation and triggers for developing messages and offers that are relevant to the audience touched," said Nello Franco, senior vice president of customer success, Lyris. "They continue to hone email campaigns using innovation and creativity. Kinetix have expanded their client base, while successfully retaining clients, because they continue to deliver value in measured results."


    About Dianes Lingerie

Offering British Columbia's largest selection of quality lingerie for every body shape and size, Dianes Lingerie has enjoyed over 25 years of steady growth, thanks to the steadfast commitment of our founder, Diane Thomson, to provide an outstanding level of personalized service, while maintaining quality, fit and value.


    About Kinetix Media Communications

Kinetix Media Communications provides creative and strategic campaigns to British Columbia based businesses in the retail, manufacturing, tourism / hospitality, and financial services industries. We strive to achieve the best possible solution for any type of situation. From social media and advertising campaigns to branding and print design, we provide you with a professional level of expertise on any medium.


    About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.


    For more information, read the full success story here.


Follow us on Twitter: @lyrisConnect on Facebook or YouTubeCheck out the Lyris Blog



SOURCE Lyris, Inc.

For further information: Media Relations, Jennifer Cook of Lyris, Inc., +1-510-844-1590, Web Site:

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Lyris, Inc.

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