Kids Can Press's "CitizenKid" branded books provide children with a
"kids-eye" view of the world at large, and connects them to global
issues including poverty and children's rights in This Child, Every Child
Publisher partners with ONEXONE and will donate a portion of profits
from best-selling author David J. Smith's new title towards books for children in Haiti
TORONTO, Jan. 27 /CNW/ - To mark Family Literacy Day in Canada, Corus
Entertainment's Kids Can Press announced an initiative designed to
inform children about the world and to help the children in one
devastated part of it — Haiti.
Kids Can Press will donate 50% of its profits from the sales of This Child, Every Child: A Book About the World's Children in North America to ONEXONE, a nonprofit foundation committed to
improving the lives of children. The donation will be used to deliver
books to children in Haiti and will be distributed in a variety of
ways, including donations to libraries at two new schools: L'École
Nouvelle Zoranje and L'École Nouvelle Royal Caribbean.
This Child, Every Child, shows kids what life is really like for children across the globe. Using
the United Nations Convention on the Rights of the Child as a template
to compare and contrast kid's experiences and opportunities, author
David J. Smith introduces young readers to the world beyond their own
borders and reveals the challenges children face in obtaining adequate
food, clean water, health care, education, and more.
Smith, a leader in international education and author of the bestselling
book If the World Were a Village, felt compelled to share with young readers the dramatic and sobering
facts about children around the world. "These issues are not light or
easy, but they affect millions of children," says Smith.
"David's books are emblematic of what we're committed to do with the
CitizenKid collection in terms of providing a foundation for children
and families to learn about the world, explains Lisa Lyons, President,
Kids Can Press. "The book is also a call to action, encouraging kids
and families to make a difference since change can happen one kid at a
time. What's more, our company wanted to affect change by using this
important book to help us to deliver books to children in Haiti." As
ONEXONE has sent two teams of medical personnel and delivered over 7
million dollars worth of supplies to Haiti in the last 12 months, we
knew they would be excellent partners."
Joey Adler, ONEXONE founder and President & CEO of Diesel Canada, said:
"We thank and applaud Kids Can Press for joining us in helping the
children of Haiti with the fundamental tool of literacy - books. More
than 45% of Haiti's population is comprised of children and education
is an important aspect of rebuilding the country."
In addition to donating part of the profits from the sale of This Child, Every Child, Corus Entertainment's flagship kids network YTV will be supporting the
initiative in Canada by donating advertising time on-air as well as
online at YTV.com.
Kids Can Press is the largest Canadian-owned children's publisher, with
an award-winning list of over 600 picture books, non-fiction and
fiction titles for toddlers to young adults, including Franklin the
Turtle, the single most successful publishing franchise in the history
of Canadian publishing, which has sold over 65 million books in more
than 30 languages around the world.
Kids Can Press is owned by Corus Entertainment Inc., a Canadian-based
media and entertainment company. Corus is a market leader in specialty
television and radio with additional assets in pay television,
television broadcasting, children's book publishing and children's
animation. The company's multimedia entertainment brands include YTV,
Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance
Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press
and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1
the Edge. Corus creates engaging branded entertainment experiences for
its audiences across multiple platforms. A publicly traded company,
Corus is listed on the Toronto (CJR.B) exchange. Experience Corus on
the web at www.corusent.com.
ONEXONE was founded on the principles that every single life is
infinitely precious and that each person can make a profound difference
in someone else's life one by one. ONEXONE is a nonprofit foundation
committed to supporting, preserving and improving the lives of children
in Canada, the United States and around the world. Through an annual
campaign, ONEXONE is dedicated to helping create a world where children
can live safely and with dignity. For more information, visit www.onexone.org.
For high-resolution images, please visit: http://mediacentre.corusent.com
SOURCE Corus Entertainment Inc.
For further information:
Kids Can Press