Global premiere of all-new CUB compact four-door coupe concept
Comfortable four-seater cabin appeals to trend-setting urban dwellers
Rearward-opening rear door ensure excellent cabin access
SEOUL, Korea, March 28, 2013 /CNW/ -- Kia Motors sprang a major surprise
on visitors to the 9th Seoul International Motor Show today (Thursday) in Korea with the world premiere of its all-new 'CUB'
Designed at the Kia headquarters studio in Seoul, under the direction of
President and Chief Design Officer, Peter Schreyer, the CUB is less
than four meters long, has rearward-opening rear doors and an
'access-all-areas' interior concept without traditional B-pillars,
providing excellent access to the luxuriously trimmed cabin.
"The new Kia CUB is a compact, four-door coupe created with a clear
focus on driving performance and practicality," comments Thomas Oh,
Senior Executive Vice President and COO, Kia Motors Corporation.
"Styled to appeal to trend-setting urban dwellers, the CUB features a
comfortable four-seater cabin which generates an emotional, feel-good
response and delivers everyday, real-world benefits."
The exterior styling of the CUB highlights that it is both sleek and
small, with a cheerful face and a daring character. Design features
created by Peter Schreyer for the 2007 Kia Kee 2+2 concept are
revisited in a new form. The CUB's nose has a broad wrap-around 'mouth'
and there is a 'dip' in the top of the windshield - a motif that is
featured on Optima, Sportage and Cadenza models.
The latest interpretation of Kia's signature grille is a shallower
design incorporating the turbocharger's air intake, highlighted in body
The headlamps feature two-point LED lights - similar to those which
first appeared on the Kia Quoris large flagship sedan last year. Large
19-inch alloy wheels fill the wheelarches and the front doors have
aerodynamic 'turning-vanes' at sill level to streamline and add
definition the CUB's flanks.
At the rear, LED tail lights complete the premium feel of the exterior
and the nose treatment derived from Kia's Kee concept car is replicated
at the tail to accentuate the width of the vehicle.
The super-smooth exterior, with its flush glazing, minimum-drag wing
mirrors and automatic touch-type door handles, promises ultra-low
aerodynamic drag. A two-colour paint finish with sporty stripe hints at
the CUB's high-performance potential, while the car's broad track gives
it an imposing stance.
Four-seater luxury cabin
With four individual seats, the CUB's interior presents a unique
ambience. The cabin creates the sensation of a luxurious coupe and is
trimmed in black leather with yellow colour accents around the seats,
door armrests and steering wheel.
The instrument cluster design is inspired by the eyes of a wild animal.
The centre-stack design is minimalist with an air vent controlled by
touch sensor. For extra safety, the steering wheel rim is capable of
monitoring the driver`s biorhythms.
As well as a steering-wheel, there is a DIS (Driving Information System)
controller connected to a gesture camera which provides easier
operation while driving. With well-defined motions, drivers can set up
each menu on the centre display. Hinting at the high-performance nature
of the CUB, there is a footrest provided in the front passenger
Turbocharged 204 ps engine
The CUB powertrain features a new version of the company's 1.6-litre
Gasoline Direct Injection (GDI) engine - recently confirmed as the
powerunit for the new Kia pro_cee'd GT and cee'd GT sold in Europe.
Fitted with a twin-scroll turbocharger and strengthened internal
components, the new engine generates 51% more power (204 ps) and 60%
more torque (265 Nm) than the regular 1.6 unit. This engine enables
both of Kia's European GT models, with a six-speed manual transmission,
to accelerate to 100 km/h in 7.7 seconds and reach a top speed of 230
At present there are no plans to put the Kia CUB concept into volume
About Kia Motors Corporation:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in
1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in nine manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has over 47,000 employees worldwide and annual
revenues of US$42 billion. It is the major sponsor of the Australian
Open and an official automotive partner of FIFA - the governing body of
the FIFA World Cup™. Kia Motors Corporation's brand slogan - "The Power
to Surprise" - represents the company's global commitment to surprise
the world by providing exciting and inspiring experiences that go
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 181 dealers nationwide. Kia
Canada Inc. employs 162 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
SOURCE: KIA Canada Inc.
For further information:
Public Relations Manager
Kia Canada Inc.
Public Relations & Events Coordinator
Kia Canada Inc