82 Kia vehicles provided for two elite cycling events
The Québec City and Montréal Grands Prix Cyclistes take place on
September 7th and 9th, 2012, respectively
MONTRÉAL, June 18, 2012 /CNW/ - Kia Canada Inc. announced today that
they will extend their official partnership with the 2012 UCI
WorldTour's Québec City and Montréal Grands Prix Cyclistes for the
third consecutive year. With the partnership, Kia Canada will be the
exclusive automotive supplier of over 80 vehicles to serve as active
support throughout the two elite cycling events.
"We are proud once again to partner with two high profile sporting
events such as the Québec City and Montréal Grands Prix Cyclistes," said Robert Staffieri, Director of
Marketing for Kia Canada Inc. "With the growth of cycling in Canada,
both recreationally and as a mode of urban transportation, Kia is
pleased to support the only two North American stops of the UCI
As the official automotive partner of the 2012 UCI WorldTour events of
Québec and Montréal, Kia will supply vehicles from its wide-ranging
product line-up to all 18 ProTeams and three Pro Continental Teams
invited to the event. Kia will actively assist with event logistics,
media, and VIP transportation. Kia will provide a total of 82 vehicles
from their world-class product line-up, including the award-winning
Optima mid-size sedan, Forte compact, Soul urban crossover vehicle,
Rondo urban utility vehicle and Sedona minivan.
During the 2012 season, there will be 28 road races bearing the official
UCI WorldTour label. Teams that have been awarded the ProTeam label are
required to compete in each event. There are two events held in North
America: the Grand Prix Cycliste de Québec and the Grand Prix Cycliste
de Montréal. These two events on the UCI WorldTour Circuit bring the
world's most elite cyclists along with their support staff to Quebec
City on September 7th, 2012, and Montreal on September 9th, 2012 - more than 400 people in all and will contribute to promoting
Kia's world-wide participation in cycling.
About Les Grands Prix Cyclistes Québec - Montréal:
In 2009, the Grands Prix Cyclistes Québec-Montréal (GPCQM) organization
was granted the first and only two UCI WorldTour licences for races in
North America. The organization has been responsible for planning and
putting on these world-class cycling races in Québec City and Montréal
since 2010. Please visit the website www.gpcqm.ca for more details on these races at the premier level of world cycling.
The GPCQM organization would like to highlight the contribution of the
following partners: the Government of Canada, the Government of Québec,
the City of Québec, the City of Montréal, Tourisme Montréal, Québecor,
Kia Canada and Air Transat.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) -- a maker of quality vehicles for the young-at-heart -- is a
subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999
and sells and services high quality class leading vehicles like the
Soul, Forte, Optima and Sorento through a network of 173 dealers
nationwide. Kia Canada Inc. employs 162 people in its Mississauga,
Ontario headquarters and four regional offices across Canada. Kia's
brand slogan -- "The Power to Surprise" -- represents the company's
global commitment to surpassing customer expectations through
continuous automotive innovation.
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
Public Relations Manager
Public Relations & Events Coordinator