KB Media Inc. names Andy Querin as president and COO

- New hires and new investment propel firm to forefront of the Out-of-Home industry --

TORONTO, May 3 /CNW/ - KB Media Inc. of Toronto (www.kb-media.ca), one of Canada's fastest growing out-of-home companies, is pleased to announce three pivotal developments in the growth of their national advertising network.  Heading up the list of seismic changes within the company is the hire of media veteran, Andy Querin as president and chief operating officer, effective immediately. Among Mr. Querin's many significant business achievements, he is the former president of Zoom Media Inc.,  where he rose from the position of vice-president, sales and marketing and managing director - English Canada. He is also a past board member of the Canadian Out-of-Home Measurement Bureau and the Out-of-Home Marketing Association of Canada. Prior to his Out-of-Home experience he was national revenue manager at CBC English TV.

"Andy is a major acquisition for KB Media and will play a vital role in cementing our position as Canada's most effective ad platform," stated David Brisson, in his new role as CEO at KB Media Inc. "Bringing him on board makes a strong statement about our commitment to the Canadian marketplace and the digital landscape."

"I am excited about being a part of KB Media and looking forward to building on their current success story, focusing on accelerating our growth plans both organically and through potential strategic acquisitions," says Mr. Querin.

A multi-million dollar makeover

The Company is also announcing the completion of a multi-million dollar investment in its mirror advertising product upgrades. KB Media boasts the highest number of mirror advertising products in the marketplace -- at 3,000 ad faces and growing -- a 600 per cent increase in just over a year. Newest venues include high profile sites, Ontario Place, Powerade Centre, The Ballroom, Wayne Gretzky's, Copps Coliseum, The Cellar and Section 3 Bar.

The unique feature of KB Media's mirrors is a sensor that counts the number of impressions and changes the image of the patron to a colourful, digital advertisement, both as a still and motion image. This major cash infusion will arm their specialized mirrors with the latest in hi-tech sensors, polished chrome frames and high quality glass, making for a cleaner, visually enhanced digital presentation and the pinnacle of technology in the marketplace.

"Our commitment has always been to be number one in the category. Investing in our products to utilize the leading edge technology and protect our unique position in advertising makes our company unparalleled in the industry," added Mr. Brisson. "Upgrading our already state-of-the-art technology is a further testament to our desire to put our customers' best face forward."

Research validates KB Media's image

In a just-published intercept study conducted in Chicago in January by brand strategy consultants, Millward Brown Optimor, 900 respondents confirmed that mirror advertising outperforms other display advertisements in advertising recall. Unaided recall for mirror advertising was shown to be 27 per cent higher and had a recall of 14 per cent, versus 11 per cent for other similar advertisements. Further, 83 per cent of consumers found mirror advertising appealing and 35 per cent stated that it had a positive influence on their image of the advertised brand.

"We have always felt from the beginning that mirror advertising performs brilliantly," commented Mr. Brisson.  "These statistics not only validate our intuition but clearly put us in a whole new light. This leapfrogs our indoor advertising platform into the mainstream," he added.

A reflection of commitment

In addition to an expanded network and major investment in product updates, KB Media has completed a re-design of their website (www.kb-media.ca), and the development of a new media sales strategy.  The company also promises more news in the near future regarding additional hires that will further enhance the executive suite and burnish their profile in the media world.

Connecting advertisers with their targets where they work, play and spend, KB Media is a national network that offers their advertisers audiences targeted by demographics and psychographics, with pinpoint accuracy. The mix of venues includes sporting arenas, athletics complexes, bars and restaurants and super-venues.

"We have had an exponential growth in clients and business. On the surface, we look pretty good, but the more you drill down, the better we look as a cost-effective, results-oriented advertising strategy. When you consider the options, we keep looking better and better," Mr. Brisson concluded.

About KB Media

KB Media delivers highly memorable, measurable, and meaningful advertising experiences.  The KB Media vision is to continually bring the most innovative and cost efficient, Out of Home products to Canadian advertisers and venue partners. KB Media is committed to continual improvement throughout its rapidly growing out of home network and ever expanding line of marketing engagement technologies. KB Media is operated out of the heart of Liberty Village in Toronto. For more information, visit www.KB-Media.ca.

SOURCE KB Media Inc.

For further information:

For additional information or to arrange an interview, please contact Susan Willemsen or Daliah Hijazi at The Siren Group Inc. Tel: (416) 461-5270. Fax: (416) 778-9047. E-mail: info@thesirengroup.comwww.thesirengroup.com or on Twitter @thesirengroup.

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KB Media Inc.

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