January 1, 2012
TORONTO, Nov. 15, 2011 /CNW/ - This New Year's Day take the plunge for
kids living with cancer. On Sunday, January 1, 2012, Sears invites you to participate and join
fellow Canadians in the Sears Great Canadian Chill, a polar bear dip
established by Sears as an annual Holiday tradition that sees Canadians
brave icy waters while raising money for an important cause. Proceeds
from The Chill will support pediatric oncology initiatives at The
Hospital for Sick Children (SickKids).
"The Sears Great Canadian Chill is one of the many ways Sears supports
children and families in the communities where we do business," said
Calvin McDonald, President and CEO, Sears Canada Inc. "New Years Day is
typically a quiet day and participating in the Sears Great Canadian
Chill is a great way to bring families together for a day of fun while
helping other families who are in the fight of their life."
Chillers will rush into the cold waters of Lake Ontario at Woodbine
Beach donning bathing suits or zany costumes. The family event will
invite supporters and friends to join in for a day of fun, friendship
and fundraising. Participants and spectators will be hosted under
heated tents while they enjoy entertainment, prizes for top fundraising
and the highly anticipated costume contest.
The Sears Great Canadian Chill will raise funds for Sears Canada
Charitable Foundation. Proceeds will be directed to initiatives in the
haematology/oncology program at SickKids.
In support of kids cancer, Sears has been the title sponsor of events
that have raised over $4.3 million for the cause since 2008. In 2010,
the Sears Canada Charitable Foundation made a multi-year, $5 million
commitment to SickKids, which sees 25% of all new cases of pediatric
cancer in Canada and 60% of all cases in Ontario. Half of this was
directed towards the completion of a state-of-the-art cancer clinic and
half is in support of The Sears Childhood Cancer Fellowship.
"We are grateful to Sears for their ongoing commitment to advance
children's cancer research and care through sponsoring these fun-filled
events that bring family and friends together," says Adrian Horwood,
Vice President, Corporate Partnerships, SickKids Foundation. "The
collective efforts of participants who will brave the freezing waters
truly make a difference in raising critical funds for the brave
children who rely on SickKids for treatment."
1.855.93.CHILL or www.TheSearsGreatCanadianChill.ca
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
established to collect and distribute donations to charitable
organizations that support Sears Canada's community investment mandate,
which is focused on the health of children and youth. The Sears Great
Canadian Chill supports this mandate and your support of this event
means you and the Foundation are taking steps together to bring an end
to childhood cancer.
SOURCE Sears Canada Inc.
For further information:
Sears Canada Inc.
Sears Great Canadian Chill
Sears Great Canadian Chill