Join The Sears Great Canadian Chill in Toronto and Help Stop Kids Cancer Cold

January 1, 2012

TORONTO, Nov. 15, 2011 /CNW/ - This New Year's Day take the plunge for kids living with cancer. On Sunday, January 1, 2012, Sears invites you to participate and join fellow Canadians in the Sears Great Canadian Chill, a polar bear dip established by Sears as an annual Holiday tradition that sees Canadians brave icy waters while raising money for an important cause. Proceeds from The Chill will support pediatric oncology initiatives at The Hospital for Sick Children (SickKids).

"The Sears Great Canadian Chill is one of the many ways Sears supports children and families in the communities where we do business," said Calvin McDonald, President and CEO, Sears Canada Inc. "New Years Day is typically a quiet day and participating in the Sears Great Canadian Chill is a great way to bring families together for a day of fun while helping other families who are in the fight of their life."

Chillers will rush into the cold waters of Lake Ontario at Woodbine Beach donning bathing suits or zany costumes. The family event will invite supporters and friends to join in for a day of fun, friendship and fundraising. Participants and spectators will be hosted under heated tents while they enjoy entertainment, prizes for top fundraising and the highly anticipated costume contest.

The Sears Great Canadian Chill will raise funds for Sears Canada Charitable Foundation. Proceeds will be directed to initiatives in the haematology/oncology program at SickKids.

In support of kids cancer, Sears has been the title sponsor of events that have raised over $4.3 million for the cause since 2008. In 2010, the Sears Canada Charitable Foundation made a multi-year, $5 million commitment to SickKids, which sees 25% of all new cases of pediatric cancer in Canada and 60% of all cases in Ontario. Half of this was directed towards the completion of a state-of-the-art cancer clinic and half is in support of The Sears Childhood Cancer Fellowship.

"We are grateful to Sears for their ongoing commitment to advance children's cancer research and care through sponsoring these fun-filled events that bring family and friends together," says Adrian Horwood, Vice President, Corporate Partnerships, SickKids Foundation. "The collective efforts of participants who will brave the freezing waters truly make a difference in raising critical funds for the brave children who rely on SickKids for treatment."

1.855.93.CHILL or

About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity established to collect and distribute donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the health of children and youth. The Sears Great Canadian Chill supports this mandate and your support of this event means you and the Foundation are taking steps together to bring an end to childhood cancer.

SOURCE Sears Canada Inc.

For further information:

Eliana Cugini
Sears Canada Inc.

Sara Forbes
Communications Manager
Sears Great Canadian Chill

Simon Williams
Series Director
Sears Great Canadian Chill


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