January 1, 2012
OTTAWA, Nov. 16, 2011 /CNW/ - This New Year's Day take the plunge for
kids living with cancer. On Sunday, January 1, 2012, Sears invites you to participate and join
fellow Canadians in the Sears Great Canadian Chill, a polar bear dip
established by Sears as an annual Holiday tradition that sees Canadians
brave icy waters while raising money for an important cause. Proceeds
from The Chill will support pediatric oncology initiatives at the
Children's Hospital of Eastern Ontario (CHEO).
"The Sears Great Canadian Chill is one of the many ways Sears supports
children and families in the communities where we do business," said
Calvin McDonald, President and CEO, Sears Canada Inc. "New Years Day is
typically a quiet day and participating in the Sears Great Canadian
Chill is a great way to bring families together for a day of fun while
helping other families who are in the fight of their life."
Chillers will rush into the cold waters of the Ottawa River at Britannia
Beach donning bathing suits or zany costumes. The family event will
invite supporters and friends to join in for a day of fun, friendship
and fundraising. Participants and spectators will be hosted under
heated tents while they enjoy entertainment, prizes for top fundraising
and the highly anticipated costume contest.
The Sears Great Canadian Chill will raise funds for the Sears Canada
Charitable Foundation. Half of the donations made by the Foundation
will benefit pediatric oncology programs at CHEO. The remainder will
benefit national pediatric oncology research initiatives, such as The
Sears Childhood Cancer Fellowship.
In support of kids cancer, Sears has been title sponsor of events that
have raised over $4.3 million for the cause since 2008. In 2010, the
Sears Canada Charitable Foundation made a multi-year, $5 million
commitment to SickKids, which sees 25% of all new cases of pediatric
cancer in Canada and 60% of all cases in Ontario. Half of this was
directed towards the completion of a state-of-the-art cancer clinic and
half is in support of The Sears Childhood Cancer Fellowship.
"Sears commitment to the health of our children and youth is inspiring",
said Fred Bartlett, CHEO Foundation President and CEO. "When a company
continues to think outside of the box and create unique events like the
Sears Great Canadian Chill to help our hospital, you know their
commitment is heartfelt. On behalf of all the families who rely on
CHEO, we thank everyone at Sears for their amazing support."
1.855.93.CHILL or www.TheSearsGreatCanadianChill.ca
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
established to collect and distribute donations to charitable
organizations that support Sears Canada's community investment mandate,
which is focused on the health of children and youth. The Sears Great
Canadian Chill supports this mandate and your support of this event
means you and the Foundation are taking steps together to bring an end
to childhood cancer.
SOURCE Sears Canada Inc.
For further information:
Sears Great Canadian Chill
Sears Great Canadian Chill