Joe Manganiello and Magnum® ice cream bring custom creations to Canadians with first ever North American Magnum® Pleasure Store

TORONTO, July 5, 2013 /CNW/ - Actor Joe Manganiello touched down in Toronto yesterday to launch the first ever North American Magnum® Pleasure Store in Yorkville. Celebrated for its real Belgian chocolate and super premium ice cream, Magnum® is inviting Torontonians to create their own custom Magnum® ice cream bar with over-the-top delicious ingredients such as maple fudge, shaved coconut and even culinary rose petals.

"I'm thrilled to be in Toronto to launch this one-of-a-kind store", said Manganiello while at the store's launch event yesterday evening which also included a special performance by Cirque du Soleil®. "I love the Magnum® brand and everything it represents, especially the idea that every day should have a moment of indulgence."

"Magnum® believes that we are all entitled to pleasure," says Charlie Clark, Brand Building Manager at Unilever Canada.  "With the launch of the Magnum® Pleasure Store, Canadians can now create their own custom pleasurable experience right in the heart of Yorkville in Toronto".

The international ice cream brand, which currently sells over one billion Magnum® ice cream bars every year worldwide, is now introducing The Magnum® Pleasure Store in Yorkville - open for the month of July, just in time for ice cream season.

The Magnum® Pleasure Store
The Magnum® Pleasure store will be open 7 days a week, from June 27 - July 28
Monday-Saturday: 11:00am - 9:00pm
Sunday: 11:00am - 6:00pm
Visit, or to learn more.

About Magnum®:
Launched in 1989, Magnum® was the first hand-held ice cream brand developed as a premium adult offering, and the attention to detail doesn't stop with the ingredients. The distinctive "M" monogram embossed on the luxurious Belgian chocolate coated ice cream bar confirms you're enjoying a quality indulgence.

Available in 43 countries worldwide, Magnum® was officially launched in Canada in 2011. This year, Magnum® launched Magnum Gold?!. Actor Joe Manganiello is featured in the television commercial and other advertising. See the spot at

Unilever is the keeper of the Magnum® legacy in Canada and uses its vast infrastructure to bring this super premium ice cream experience to pleasure seekers across North America.

MAGNUM is a registered mark used under license by Unilever Canada, Toronto, Ontario M4W 3R2

The trademark Cirque du Soleil is owned by Cirque du Soleil and used under license.

SOURCE: Magnum

For further information:

Sara Doucet
416.960.5100 ext. 229

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