Overnight transformation in celebration of new Jergens® Overnight Fix®
Nightly Restoring Moisturizer
TORONTO, Sept. 22, 2011 /CNW/ - Today, the Jergens® Moisturizer Brand
Team unveiled the results of an overnight makeover of a community room
in Toronto's YWCA Women's Housing. With the help of interior designer,
Lisa Canning from HGTV's Marriage Under Construction and contractor
Christian Pavey from HGTV's Pure Design, volunteers from the company's
Mississauga office completed the all-night renovation which saw the
room transformed from top to bottom.
"The makeover was inspired by the launch of Jergens® Overnight Fix®
Nightly Restoring Moisturizer, which alleviates a full week's worth of
dryness in just one night for visibly smoother, softer skin," said
Carolyn Hungate, Kao Brands Canada. "Rather than invest funds in
typical pre-launch promotional activities, we decided to channel the
dollars into an overnight makeover benefitting the women and children at the Pape Street YWCA
Jergens® Overnight Fix® Nightly Restoring Moisturizer is made with a
rich blend of pure Evening Primrose extract and anti-oxidant vitamins
from exotic superfoods known to help reduce free radical damage.
Exposure to the elements and irritants cause daily damage to skin and
rejuvenation of this damage tends to take place while you sleep.
Moisturizing your skin at night with Jergens® Overnight Fix® Nightly Restoring Moisturizer provides the nutrient and moisture boost
your skin needs to rejuvenate itself for glowing skin by the morning.
"The YWCA is thrilled to participate in this initiative and the women
and children who live in the building were excited to see the reveal
today," said Darlene Penney, Manager of Housing Support Program at the
YWCA. "The community room is the heart of the building and so many
vital events take place here such as parenting and meditation classes
as well as a bi-weekly food bank program. YWCA Toronto provides safe,
affordable housing for women and their families and we know that this
renovation will make this important room all the more welcoming to the
women who call the YWCA home."
After deciding to embark on the renovation project, the Jergens® Brand
Team outreached to leaders in the home décor and renovation industry
for assistance. Toronto interior designer, Lisa Canning from Lisa
Canning Interiors (www.lisacanning.ca) and contractor Christian Pavey owner of ReNew Construction (www.renewconstruction.co), both graciously agreed to complete the project pro bono, which
allowed all of the funds allocated for the project to go directly into
the renovation of the space.
"We were happy to contribute our time and partner with Jergens® for such
a great cause. We wanted to transform a tired, overworked space into
something inviting and warm for the residents at the YWCA," said
Canning. "Being that the renovation was inspired by Jergens® new
Overnight Fix® Moisturizer, we took our design cues and objectives from
the product's key benefits and hope that we have delivered a soothing
and rejuvenating space for residents to relax and connect in."
"As the contractor on the project, the "overnight" aspect of the project
was certainly daunting," said Pavey. "The space received a complete
overhaul from the ceiling to new flooring and cabinetry. It was a big
job and a tight timeline, but as a new dad myself I was happy to be
involved in making the space more inviting and functional for these
The vitamins and antioxidants in Jergens® Overnight Fix® Nightly
Restoring Moisturizer are derived from natural sources including Goji
Berries and Camu Camu, an Amazonian fruit that offers high vitamin C
content and flavonoids. This product is now available at grocery,
pharmacy and mass market retailers across Canada for a suggested retail
price of $7.29 CAD. To learn more visit www.jergens.ca.
About Kao Brands Canada
Kao Brands Canada Inc., located in Mississauga, Ontario, is a subsidiary
of the Kao Brands Company, which is wholly owned by The KAO Corporation
of Tokyo, Japan. Kao Brands Company is a leading manufacturer of
premium beauty care brands that are recognized around the world for
their innovation and quality. The Company brand portfolio includes
John Frieda® Frizz-Ease®, Sheer Blonde®, Brilliant BrunetteTM, Radiant RedTM, Luminous Colour Glaze™, Luxurious Volume™ and Root Awakening™, Jergens®, Curel®, Bioré®, and Ban®.
Image with caption: "Today marked the launch of Jergens® Overnight Fix® Nightly Restoring Moisturizer, a lotion that quenches dry skin as you sleep. Rather than invest funds in a typical marketing launch, dollars were directed to an overnight makeover at a Toronto YWCA Women's Housing complex. (CNW Group/Jergens)". Image available at: http://photos.newswire.ca/images/download/20110922_C5868_PHOTO_EN_3697.jpg
Image with caption: "Today marked the launch of Jergens® Overnight Fix® Nightly Restoring Moisturizer, a lotion that quenches dry skin as you sleep. Rather than invest funds in a typical marketing launch, dollars were directed to an overnight makeover at a Toronto YWCA Women's Housing complex. (CNW Group/Jergens)". Image available at: http://photos.newswire.ca/images/download/20110922_C5868_PHOTO_EN_3698.jpg
For further information:
For more information, including interview requests, product and renovation photos, please contact:
Cathy Mitchell/Elyn Kirby Arscott
APEX Public Relations
T: 416-924-4442 ext. 236/254
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