Canada's vitamin leader takes charge of nutrient category with
great-tasting Quali™-D formulas
TORONTO, Jan. 13 /CNW/ - Vitamin D is a rising star in the nutrient
world and the focus of more than 200 clinical studies last year. In
2011, Jamieson Laboratories is brightening the winter landscape with a
new line of premium vitamin D supplements that support optimal health.
"There is an incredible amount of consumer interest in vitamin D," says
Vic Neufeld, President and CEO of Jamieson Laboratories. "Research is
proving the sunshine supplement's importance for good health. Our goal
was to find the most potent and effective vitamin D available."
In Canada, only Jamieson formulas are made using Quali™-D, the purest
Vitamin D on the market. Fully traceable from farm to finish, Quali™-D,
from DSM Nutritional Products, is derived from the world's finest
lanolin, an abundant and renewable vitamin D source. "Lanolin is
extracted from the sun-drenched wool of sheep living in Australia and
New Zealand," explains Michael McBurney, DSM's Head of Scientific
Affairs. "The raw material is then shipped to our labs in France, where
it is processed into pharmaceutical-grade vitamin D3." Vitamin D3 been proven to be the most bioavailable form of vitamin D. A study
published earlier this month in the Journal of Bone and Mineral Research, demonstrated that vitamin D3 is 87 per cent more potent than vitamin D21.
An estimated two-thirds of Canadians are vitamin D deficient for optimal
health2. Since few foods naturally contain vitamin D and sun exposure has its
risks, experts agree that supplements are the best source for obtaining
the recommended daily vitamin D intake.
In Canada, the vitamin D market is worth $34.6 million annually, and it
increased a startling 38 per cent last year alone.3 Jamieson Laboratories, notes Neufeld, led that trend with 45 per cent
growth. "Nearly half the vitamin D purchases in Canada come from
Jamieson," he says. "In fact, our number one formula at the moment is a
vitamin D 1,000 IU capsule."
The innovative vitamin D product line from Jamieson has something for
everyone: capsules, great-tasting chewable tablets for adults and kids,
the first natural chocolate-flavoured chewable tablet, a chocolate soft
chew and liquid drops for the whole family. Like all Jamieson
supplements, vitamin D is manufactured at the company's pharmaceutical
facilities in Windsor, Canada, according to 360 Pure, a minimum of 360
quality-assurance tests that guarantee safety, potency and purity.
About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural-health products and a
world-leading innovator in the development of proprietary formulas. All
Jamieson products are made at the company's state-of-the-art
laboratories in Windsor, Ontario. With corporate offices in Toronto,
Jamieson exports products to more than 50 countries. For more
information, visit www.jamiesonvitamins.com or call 1-800-265-5088. Follow us on Twitter @Jamieson_Labs
1 "Why the IOM recommendations for vitamin D are deficient," Robert P.
Heaney, Michael F. Holick, Journal of Bone and Mineral Research. Published online, January 4, 2011, http://onlinelibrary.wiley.com/doi/10.1002/jbmr.328/pdf
2 Canadian Health Measures Survey — Vitamin D Status of Canadians 2007 to
3 ACNielsen Market Track, National Food, Drug, Mass, latest 52 weeks
ending November 23, 2010
SOURCE Jamieson Laboratories
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