Jamieson Vitamin D: A Taste of Sunshine

Canada's vitamin leader takes charge of nutrient category with great-tasting Quali™-D formulas

TORONTO, Jan. 13 /CNW/ - Vitamin D is a rising star in the nutrient world and the focus of more than 200 clinical studies last year. In 2011, Jamieson Laboratories is brightening the winter landscape with a new line of premium vitamin D supplements that support optimal health.

"There is an incredible amount of consumer interest in vitamin D," says Vic Neufeld, President and CEO of Jamieson Laboratories. "Research is proving the sunshine supplement's importance for good health. Our goal was to find the most potent and effective vitamin D available."

In Canada, only Jamieson formulas are made using Quali™-D, the purest Vitamin D on the market. Fully traceable from farm to finish, Quali™-D, from DSM Nutritional Products, is derived from the world's finest lanolin, an abundant and renewable vitamin D source. "Lanolin is extracted from the sun-drenched wool of sheep living in Australia and New Zealand," explains Michael McBurney, DSM's Head of Scientific Affairs. "The raw material is then shipped to our labs in France, where it is processed into pharmaceutical-grade vitamin D3." Vitamin D3 been proven to be the most bioavailable form of vitamin D. A study published earlier this month in the Journal of Bone and Mineral Research, demonstrated that vitamin D3 is 87 per cent more potent than vitamin D21.

An estimated two-thirds of Canadians are vitamin D deficient for optimal health2. Since few foods naturally contain vitamin D and sun exposure has its risks, experts agree that supplements are the best source for obtaining the recommended daily vitamin D intake.

In Canada, the vitamin D market is worth $34.6 million annually, and it increased a startling 38 per cent last year alone.3 Jamieson Laboratories, notes Neufeld, led that trend with 45 per cent growth. "Nearly half the vitamin D purchases in Canada come from Jamieson," he says. "In fact, our number one formula at the moment is a vitamin D 1,000 IU capsule."

The innovative vitamin D product line from Jamieson has something for everyone: capsules, great-tasting chewable tablets for adults and kids, the first natural chocolate-flavoured chewable tablet, a chocolate soft chew and liquid drops for the whole family. Like all Jamieson supplements, vitamin D is manufactured at the company's pharmaceutical facilities in Windsor, Canada, according to 360 Pure, a minimum of 360 quality-assurance tests that guarantee safety, potency and purity.

About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary formulas. All Jamieson products are made at the company's state-of-the-art laboratories in Windsor, Ontario. With corporate offices in Toronto, Jamieson exports products to more than 50 countries. For more information, visit www.jamiesonvitamins.com or call 1-800-265-5088. Follow us on Twitter @Jamieson_Labs

1 "Why the IOM recommendations for vitamin D are deficient," Robert P. Heaney, Michael F. Holick, Journal of Bone and Mineral Research. Published online, January 4, 2011, http://onlinelibrary.wiley.com/doi/10.1002/jbmr.328/pdf
2 Canadian Health Measures Survey — Vitamin D Status of Canadians 2007 to 2009.
3 ACNielsen Market Track, National Food, Drug, Mass, latest 52 weeks ending November 23, 2010

SOURCE Jamieson Laboratories

For further information:

Paula Prociuk Blacklock           Kerry Collings
Jamieson Laboratories            Argyle Communications
416-558-1550             416-968-7311, ext. 227
mediarelations@jamiesonlabs.com           kcollings@argylecommunications.com  

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