Ivanka Trump Fine Jewelry Collection now available at Birks in Toronto

MONTREAL, Jan. 27 /CNW Telbec/ - Just in time for Valentine's Day, the Ivanka Trump Fine Jewelry Collection has arrived at the Birks Toronto Flagship store, the only Canadian retailer carrying the line. Exclusive to Toronto at Birks on Bloor, this collection is comprised of pieces that stay true to times past while they welcome the future with a refreshing, new sophistication. 

"We are excited to bring our clients the Ivanka Trump Collection, a uniquely beautiful line of jewellery exclusive to our Bloor store," says Eva Hartling, Director of Public Relations for Birks & Mayors. "The pieces hearken back to the glamour of eras past while at the same time carrying a modern aesthetic. Ivanka Trump jewellery is a perfect fit for our sophisticate women consumers," she concludes.

Ivanka Trump combines her innate understanding of modern luxury with a vision of heirloom-chic jewelry that fits perfectly into the lives of today's intelligent, self-assured women and inspires elegance in a new generation. Birks carries an extensive selection of Ivanka's iconic and unique designs such as signature ovals, tassels and deco inspired diamonds as well as a mix of black onyx, white agate, mother of pearl and rose gold pieces. Pieces from the Ivanka Trump Fine Jewelry Collection at Birks range in price from about $500 to $24,000.

About Ivanka Trump Fine Jewelry:
Ivanka Trump launched her fine jewelry collection in September 2007 with a flagship store in New York City.  In March 2010, the company launched its global expansion through partnerships with exclusive retailers throughout the U.S., Asia and the Middle East. Access to breathtaking diamonds and an unwavering commitment to superior quality of craftsmanship further distinguish the elegantly youthful and stylish collections. Ivanka's seal of approval, her personal signature and a trademarked coral enamel accent mark each piece that bears her name. She is a reckoning force in the social media stratosphere, counting over 850,000 followers on Twitter, and has recently published "The Trump Card", a business memoir and New York Times and Wall Street Journal best seller. For more information, visit www.ivankatrumpcollection.com.

About Birks
Birks & Mayors is a leading retailer with 68 luxury jewellery stores in the United States and Canada. The Company operates 33 stores under the Birks brand in most major markets in Canada, 29 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand and a retail location in Orlando under the Rolex brand. It also operates three temporary retail locations in Florida and Tennessee under the Jan Bell brand. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. Visit www.birks.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/


For further information:

or to obtain pictures:

Eva Hartling
Director, Public relations & Events       
Birks & Mayors Inc.

Cathy Chalmey
Coordinator, Public Relations
Birks & Mayors inc.
514-397-2501 ext. 3687

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