It's the gift of time this holiday season with President's Choice® products, including easy and delicious starters, desserts and more!

BRAMPTON, ON, Nov. 2, 2011 /CNW/ - TSX: L - The holidays can be the most wonderful time of year, but can also be one of the busiest.  To help save time this season, beginning November 2nd, Loblaw banner stores across the country will offer everything from creative gift ideas, to simple meal and entertaining solutions, all under one roof.

The newest and some of the most delectable foods can be found in the pages of the highly anticipated Presidents Choice® Holiday Insider's Report®, available at select Loblaw banner stores.  With so many gifts to purchase for the holidays, Canadians can feel both comfort and joy, knowing they can rely on President's Choice® products to help them serve delicious, quality fare at great prices to their guests this holiday season.

"One of our holiday goals is to give our customers the gift of time - time saved in the kitchen to allow for extra time to create more lasting memories with family." comments Maria Charvat, vice-president of product development, Loblaw Companies Limited. "We're introducing more than 80 New! and Must Try! products this holiday season to help make entertaining easy and affordable.  We've focused on every little detail from the perfect hors d'oeuvres to beautiful no-wrap-required gifts."

The celebration starts here!  Make a tasty first impression and save time with starters that impress your guests!

  • NEW! PC® Crispy Lollipop Shrimp - two whole shrimp can be found in each of these easy-to-eat, crowd-pleasing appetizers

  • NEW! MUST TRYPC® Blue Cheese - crumbly yet creamy and made with 100% Canadian milk

Holiday dinners without the kitchen duty - Turn your main course into the main event!

  • PC® Easy-Carve™ Rosemary and Garlic Semi-Boneless Leg of Lamb and PC® Easy-CarveTurkey with Cranberry Stuffing and Gravy  - It doesn't get any easier than these classic entrees that just scream festive feast!

  • MUST TRY! PC® Dine-In Tonight™ Lasagna - Slide it into the oven and serve any one of three gourmet varieties

Desserts with decadence - there's always room for dessert!

  • New MUST TRY! PC® The Decadent® Molten Chocolate Chip Cookie - featured on the cover of  this year's Holiday Insider's Report®

  • NEW! PC® The Decadent® Chocolate Truffle Cake - featuring all your favourite food groups - cake, mousse and chocolate!

Cozy up with coffee - Smooth & Full Bodied?  Bold & Intense?  Light & Lively?  Medium & Balanced? What's your favourite cuppa joe?

  • MUST TRY! PC® Winter Blend Dark Roast Coffee - An exclusive blend, here for the holidays.

  • MUST TRY! PC® Candy Cane Flavoured Ground Coffee. Perk up your mornings with this holiday staple in a warm and cozy form.

Grab and go gifts with no wrap required - we've got the perfect hostess or teacher gift all wrapped up!

  • NEW! PC® Milk Chocolate Covered Butter Toffee with Roasted Almonds - packed in a pretty retro-design collector tin, it takes toffee to a whole new level.

  • NEW! PC® Caramel Almond Chews -a full pound of ooey gooey richness in a fun gift-ready tin.

Visit to see the newest recipes featuring President's Choice® brand ingredients as well as step-by-step videos on how to create simple delicious recipes.  And while shopping at a local Loblaw banner store pick up your copy of the President's Choice® Holiday Insider's Report® available November 2nd. It is packed with food, recipe ideas and is sure to get you inspired for the season ahead. Visit to find a digital version of the Insider's Report®.

Make sure you're on the nice list

You still have time to make the nice list by participating in Loblaw's Extra Helping™ Holiday National Food Drive which supports local food banks through in-store donations of non-perishable food items and cash donations. In Quebec from November 21 to December 24, and the rest of Canada from November 24 to December 15, customers can donate non-perishable food items or cash to a local Loblaw store or participating franchise stores. Check store for details. Loblaw has a history of involvement in the communities we serve and in addition to the support we provide food banks, we are involved with charitable organizations throughout the year.

President's Choice® brand products are available at Loblaws®, Loblaw Great Food™,  Zehrs®, Zehrs Great Food™, Fortinos®, Real Canadian Superstore®, nofrills®, valumart®, Your Independent Grocer, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi & CieMD, Extra Foods® and more. Product pricing and availability may vary by banner and region. For more information, visit

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

Product samples, regional versions of the President's Choice® Holiday Insider's Report® and high-resolution images are available.

SOURCE Loblaw Companies Limited

For further information:

For further information or to arrange an interview please contact:
Loblaw Companies
Michelle Dias/Jennifer Ouellette
Hill & Knowlton Canada



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