Irving and Sobeys Re-Launch Popular Gas Savings Program by Rewarding Customers Across Atlantic Canada

Street teams to randomly distribute $18,000 in gift cards as well as other prizes at select locations September 3rd

PORTSMOUTH, NH, Sept. 2, 2011 /CNW/ - Irving Oil and Sobeys are re-launching their popular gas savings program on September 3rd by deploying Easy to Save Street Teams at 18 Irving and Sobeys locations in New Brunswick, Nova Scotia, Newfoundland and Prince Edward Island. The street teams will clean windshields, return shopping carts and offer free giveaways like eco-friendly shopping bags, reusable coupon cases, and flexible Frisbees to celebrate the re-launch of the program. Some lucky shoppers could also find Irving and Sobeys gift cards in their eco-friendly bags and coupon cases at these events. In total, $18,000 in gift cards will be distributed to customers across the four provinces.

Starting September 3rd Sobeys shoppers across Atlantic Canada will automatically receive a paper coupon for per-litre savings at Irving with a minimum $50 grocery purchase. With a purchase of $250 or more, customers can save 9 cents per litre at Irving Service Stations and Travel Plazas. Multiple coupons can be used together to maximize savings, which can be earned until November 10th. The last date to redeem is November 24th.

"We are excited to reintroduce this program so our customers can immediately take advantage of savings," said Harry Hadiaris, general manager of Irving Oil. "This gas coupon program has already saved customers close to $11 million. With no membership required, Irving and Sobeys continue to make it simple and convenient for customers to save."

Since the program's inception, hundreds of thousands of fuel savings coupons have been issued to customers in Atlantic Canada.

"With fall fast approaching and kids heading back-to-school, parents are stocking up on the essentials they need for healthy lunches," Cindy Stevens, Vice President of Marketing, Sobeys Atlantic. "In addition to lowering thousands of prices in-store, the re-launch of the program is a great way to thank our customers for choosing Sobeys and to help them save that little bit extra."

Saturday, September 3, 2011
9:00AM - 3:00PM

Easy to Save Street Teams will be at the following locations:

City Irving/Circle K Street Team Locations Sobeys Street Team Locations    
Moncton, NB 64 Champlain St. Circle K 55 Vaughan Harvey Blvd
Saint John, NB 56 City Rd. Garden Circle K 149 Lansdowne Avenue
Fredericton area, NB     1) 1169 Regent St. Circle K
2) 510 New Maryland Hwy- New Maryland Circle K    
1150 Prospect St
St. John's, NL 1) 2 Stavenger Drive Circle K
2) Elizabeth Ave Circle K
10 Elizabeth Ave
Halifax, NS 15 Fairfax Dr. Lacewood Circle K 287 Lacewood Drive
New Glasgow, NS 5197 East River Road Circle K 610 East River Road
Bridgewater, NS 463 North St Circle K 349 LaHave Street
Charlottetown, PEI
(1PM - 5PM)
76 St Peters Road - Circle K 400 University Ave

About Irving Oil

Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company. Irving Oil operates Canada's largest refinery in Saint John, N.B., and has nearly 900 service stations and travel plazas in New England and Eastern Canada. In 2003, Irving Oil became the first oil company to receive a U.S. Environmental Protection Agency Clean Air Excellence Award, for its clean gasoline. For more information about Irving Oil, visit

About Sobeys Inc.

Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as  Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at


Image with caption: "Irving and Sobeys Re-Launch Popular Gas Savings Program by Rewarding Customers Across Atlantic Canada (CNW Group/IRVING OIL LIMITED)". Image available at:


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E.J. Powers

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