Interview Opportunity - BMW Group Canada unveils important firsts in Montreal.

All-new BMW X1 shown for the first time in North America, and MINI's first all-wheel drive vehicle unveiled.

RICHMOND HILL, ON, Jan. 11 /CNW/ - BMW Group Canada will present several major firsts at the Montreal International Auto Show this week. The all-new BMW X1 Sports Activity Vehicle has its North American premier, the completely refreshed BMW X3 will be shown for the first time in Canada, and the all-new MINI Countryman - MINI's first all-wheel drive vehicle - will be unveiled as well.

Each of these products sit in a rapidly rising segment in the Canadian market - the SUV category. Having increased 21 per cent in 2010 over 2009, this category is one to watch in 2011. The BMW X1 and the MINI Countryman are unique; each product has carved out its own subcategory within the overall SUV market. 

To learn more, speak to the experts at the BMW Group stand at the Montreal International Auto Show.  With representatives from both Germany and Canada, information about the company and its products from a global, Canadian and Quebec standpoint are readily available. 

The BMW Group
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 41 BMW automobile retail centres, 19 BMW motorcycle retailers, and 26 MINI retailers represents the BMW Group across the country.

SOURCE BMW Canada Inc.

For further information:

or to set up an interview, please contact:

Barb Pitblado:  Barb.Pitblado@bmwgroup.ca / 416-627-0436
Michelle Lewis:  Michelle.Lewis@fleishman.ca / 416-645-8181