Basic Funerals and Cremation Choices, www.basicfunerals.ca, pits online against old school in 30-second spot
TORONTO, Nov. 7, 2011 /CNW/ - Basic Funerals and Cremation Choices is
once again shaking up industry norms with its new television commercial
pitting online versus old school.
In the 30-second spot, it's 'traditional' versus Basic Funerals and
Cremation Choices - with the Internet funeral company presenting the
many reasons for arranging online. The first of its kind for the
Canadian funeral industry, this unique approach puts a lighter spin on
a gloomy topic, introducing a new way to look at funerals.
Basic Funerals and Cremation Choices is Canada's first Internet funeral
service company, making it easier for Canadian families to arrange
funerals from the comfort of their homes.
Licensed in May, 2009, Basic Funerals, www.basicfunerals.ca, charges fees that are roughly half of those charged by traditional
funeral homes. The company is based on an entirely different and
unique business model, omitting infrastructure costs and utilizing
economies of scale.
"We have always been on the cutting edge when it comes to providing
services and delivering our message to the public, and we hope the
commercial makes it easier for people to talk about funerals,"
explained Dominic Mazzone, Chairman, Basic Funerals and Cremation
According to Eric Vandermeersch, CEO, Basic Funerals, "The ease and feel
of the commercial really makes sense for our company when you consider
that 95% of our families arrange services with us online and over the
phone, but we're also happy to meet people in their own home." www.basicfunerals.ca features a 'Real Time Chat' option, providing instant access to a
conversation with a funeral director.
The commercials air across Canada on Sun TV and in Ontario on Global
Television, starting immediately.
To view the commercial, visit: http://basicfunerals.ca/inthemedia/commercial.html
SOURCE Basic Funerals and Cremation Choices
For further information:
on www.basicfunerals.ca, or to interview Dominic Mazzone or Eric Vandermeersch, please contact Teresa Donia at iAMBIC Communications, 905-508-5550 or firstname.lastname@example.org