TORONTO, May 3 /CNW/ - Indigo Books & Music Inc. is delighted to
announce that their majority owned Kobo Inc., a leader in global
eReading, is set to launch the pre-release version of their highly
anticipated social reading application today at booth #359 - at
BlackBerry® World™. The new BBM™ (BlackBerry® Messenger) Social
Platform (currently available in beta), enables developers to build
applications that take advantage of a BlackBerry smartphone's social
aspects as well as the push architecture of the BlackBerry® platform.
The Kobo app provides BlackBerry® smartphone users with the industry's
first social eReading experience and will be highlighted at the Kobo
booth during the Solutions Showcase May 3-5.
Indigo, Canada's largest book, gift and specialty toy retailer is
committed to enhancing the reading experience for book lovers
regardless of the format in which they choose to read. According to
Indigo Books & Music CEO and Founder, and Kobo Chair Heather Reisman,
"BlackBerry Messenger has over 43 million users globally and is the
leading social platform for communication and collaboration." She
added, "It's fitting that Kobo is partnering with Research In Motion to
extend the book lover's experience by connecting them with their BBM
contacts over common reading interests."
Using the Kobo application, readers can easily:
Find out which of their BBM friends have the book(s) they're considering
Chat with friends in real-time about which books they have in common in
their lifetime digital libraries
Browse friends' libraries to discover books that may be of interest
Control privacy and visibility settings to choose who sees their digital
"Developing a social eReading app for the BBM Social Platform fits
perfectly with our strategy to ignite social interaction among readers,
providing a new highly engaging dimension for the passionate reading
community," said Todd Humphrey, EVP of business development, Kobo. "Our
integration with BBM is a powerful new way for consumers to share their
love of reading with friends, their extended families and everyone in
their BBM social network. It gives readers a fun, easy and exciting
way to dive deeper into reading."
In addition to showing the industry's first social eReading experience
on a BlackBerry® smartphone, Kobo will demonstrate its eReading app on
the BlackBerry® PlayBook™ tablet at the BlackBerry World conference.
Kobo's eReading application comes pre-loaded on the BlackBerry
PlayBook, which is sold nationally at Indigo, Chapters and online at chapters.indigo.ca.
Statements contained in this news release that are not historical facts
are forward-looking statements which involve risk and uncertainties
that could cause results to differ materially from those expressed in
the forward-looking statements. Among the key factors that could cause
such differences are: general economic, market or business conditions
in Canada; competitive actions by other companies; changes in laws or
regulations; and other factors, many of which are beyond the control of
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (IDG) and the majority shareholder of the global eReading
service Kobo, Inc. As the largest book, gift and specialty toy retailer
in Canada, Indigo operates in all provinces under different banners
including Indigo Books & Music; Indigo Books, Gifts, Kids;
IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The
online division, http://www.chapters.indigo.ca, features books, eBooks, toys, gifts and, and hosts the award winning
Indigo Online Community.
About Kobo, Inc.
Kobo is a global eReading service with more than 2.3 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world. Kobo believes consumers should have the freedom to read any
book on any device and has attracted millions of readers from over 100
countries across the globe. Kobo has top ranked eReading applications
for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the
eReading application of choice for leading tablet OEMs. The Kobo
Wireless eReader is also available at leading retailers including
Indigo, Walmart, Best Buy, Borders, WHSmith, Angus & Robertson's, and
Whitcoull's. Kobo's recently announced, innovative Reading Life marked
the launch of an industry-first comprehensive social eReading
experience - Kobo users can earn awards simply for time spent reading.
Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung
Kong Holdings, and institutional investors.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
RIM assumes no obligations or liability and makes no representation,
warranty, endorsement or guarantee in relation to any aspect of any
third party products or services.
SOURCE Indigo Books
For further information:
Media Contact: Janet Eger, Director, Public Relations, Indigo Books & Music Inc.,