Indigo's Annual Adopt a School Program Launches to Stock Libraries at Canada's Highest Needs Schools

- Special Edition Gift Cards, Online School Adoptions and In-store Partnerships Aim to
Contribute Close to 40,000 New Books -

TORONTO, Sept. 13, 2011 /CNW/ - For many Canadians, "back to school" means back to books. For hundreds of high-needs elementary schools and thousands of students across the country, where annual library budgets are as low as $2.81 per child, books are an alarmingly scarce resource. Canadians can't buy a cappuccino for what many provinces invest annually in books per student, and yet, with only a one per cent increase in literacy rates studies show we can add more than $18 billion to the Canadian economy1.

Indigo is delighted to partner with the Indigo Love of Reading Foundation for the third year to contribute 39,000 books to Canadian school libraries through its annual Adopt a School campaign.  From September 11th to October 1st, Canadians can help to bring new books, and the gift of reading, to children in high-needs schools across the country.

  • Give a gift that gives - Indigo gift cards are perennial favourites, and now until October 1st, Canadians can purchase special-edition Indigo e-gift cards at in denominations of $25, $50 and $100. For every $25 e-gift card purchased, Indigo will donate one book to your selected school. E-gift cards can be redeemed at any Indigo, Chapters, Coles stores or online at

  • Make a donation - In-store at Indigo, Chapters and Coles or online at, book lovers can make a donation. Every $12 donation gives school libraries a new book.

  • Adopt a school Canadians can also 'adopt' a local school at and through their online networks, encourage friends, family and neighbours to raise funds for much-needed books at their selected school. For every 100 'adoptions,' Indigo will also donate one book to the adopted school. Active fundraisers will be rewarded too - top fundraisers for each adopted school will receive a $25 Indigo gift card, while the top three fundraisers nationally will receive a Kobo eReader.

To date, Indigo's Adopt a School program has brought communities together to raise more than $533,000 to put over 46,000 books into the hands of children at 305 elementary schools across Canada.

1 Source: Stats Canada study June 22, 2004  (Coulombe & Tremblay and Marchand, Department of Economics, University of Ottawa)

About Indigo Books & Music Inc.

With books always at our heart and soul we at Indigo are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timelessness of design. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community.

About Indigo Love of Reading Foundation

Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public schools, their libraries and the resulting literacy crisis.  Every year the Indigo Love of Reading Foundation commits $1.5 million to high-needs elementary schools so they can rebuild their libraries with the purchase of new books and education resources.  To date the Indigo Love of Reading Foundation has committed more than $10 million to 110 schools nationally.

SOURCE Indigo Books

For further information:

For more information about the Indigo Love of Reading Foundation or Indigo's Adopt a School fundraising drive, please contact:

Lisa Huie
Indigo Books & Music Inc., 416-646-8926

Mary Attard
MSL Canada, 416-847-1343


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