TORONTO, May 23, 2011 /CNW/ - Indigo Books & Music Inc. today announced the launch of the all new Kobo eReader Touch Edition by their majority held global eReading company, Kobo, Inc.  With a revolutionary new Real Touch™ screen experience Kobo makes eReading easier than ever.

Indigo, Canada's largest book, gift and specialty toy retailer is committed to enhancing the reading experience for booklovers regardless of the format in which they choose to read.

Starting today, the new Kobo eReader Touch Edition ($139.99) will be available for pre-order in store at Chapters, Indigo and Coles locations nationally, at kiosk, and online at The popular first generation Kobo WiFi is now available at the new lower price of $109.

According to Indigo Books & Music CEO and Founder, and Kobo Chair Heather Reisman, "Kobo continues to inspire and engage booklovers globally. The new Kobo eReader Touch Edition provides another exciting advance in ease of use, comfort and style for readers."

The new Kobo eReader Touch Edition comes in an array of new colors, and debuts with a line of stylish accessories. Available in-store and online in June it makes the perfect gift for Father's Day or graduation.

New features include:

  • The Kobo-signature soft quilted back now comes in new colours. Choose from Lilac, Pearlized White, Silver and Black.
  • A travel friendly size, with a 6" Pearl eInk screen, the new Kobo eReader Touch Edition offers the ultimate reading experience with a beautiful new design and storage of up to 30,000 books with expandable memory.
  • The Kobo eReader Touch Edition has just one button, making navigation easy.  Books don't have keyboards - neither should your eReader.
  • Easily connect via WiFi or USB to access over 2.3 million books, newspapers and magazines from the Kobo Store with titles ranging from the NYT's bestseller list, the hottest new releases, thrillers, romance, Heather's Picks and more - there is an eBook for everyone.
  • The Kobo eReader Touch Edition comes pre-loaded with 15 hand-picked FREE previews of the hottest new books - browse and preview millions more at
  • Shop & Read on Any Device With Kobo:  Visit, use the Kobo Desktop or use an Android phone, iPhone, iPad, Blackberry® Smartphone or Blackberry® PlayBook to browse and shop the Kobo store.  Your library will always be kept up to date with Kobo Sync.

More Kobo Fast Facts:

  • 3.6 million readers in just over 15 months
  • Customers from over 100 countries shop at Kobo each week
  • More than one book per second is downloaded at peak hours
  • Millions of eBooks have been downloaded at
  • Kobo has one of the largest global catalogs with 2.3 million eBooks, Newspapers and Magazines
  • 5 million Reading Life Awards have been given to readers since December 2010 - just for reading
  • Reading Life is the #1 Rated Free Book App Worldwide on iPad, iPhone and iPod Touch
  • Hundreds of millions of minutes have been read on Kobo

Forward-Looking Statements

Statements contained in this news release that are not historical facts are forward-looking statements which involve risk and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements. Among the key factors that could cause such differences are: general economic, market or business conditions in Canada; competitive actions by other companies; changes in laws or regulations; and other factors, many of which are beyond the control of the Company.

About Indigo Books & Music Inc.

Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG) and the majority shareholder of  the global eReading service Kobo, Inc. As the largest book, gift and specialty toy retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division,, features books, eBooks, toys, gifts and, and hosts the award winning Indigo Online Community.

About Kobo, Inc.

Kobo is a global eReading service with more than 2.3 million eBooks, magazines and newspapers - one of the largest eReading catalogues in the world. Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe. Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the application of choice for leading tablets. Kobo's innovative Reading Life is an industry-first comprehensive social eReading experience - Kobo users can earn awards simply for time spent reading and encouraging others. Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.

SOURCE Indigo Books

For further information:

Kourtney Schepman, Rogers & Cowan

Janet Eger
Director, Public Relations, Indigo Books & Music Inc.
416 342 8561


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