- First two months sees an average of 16,000 new members sign up every
TORONTO, June 8, 2011 /CNW/ - After only 60 days since launching its new free, points-based loyalty program,
Indigo Books and Music celebrates its one millionth plum rewards member one month earlier than expected. To mark the occasion, one lucky
Canadian booklover enjoyed a surprise of 10,000 bonus plum points along
with an exciting Best Summer Ever package including the season's top ten best all-time summer reads and a
Kobo WiFi eReader. Conceived as a loyalty concept that would deliver more than just
points while reinforcing Indigo's ongoing commitment to deliver
best-in-class customer service, the new plum rewards program has
already seen more than 5,000 members enjoy the benefits of plum rewards
by redeeming points for discounts on their purchases at Indigo,
Chapters and Coles stores nationally.
Designed in response to customer feedback, plum rewards helps shoppers
discover products that match their interests and passions while
rewarding and recognizing their purchases too. Plum rewards members can
collect points on virtually every in-store purchase and have
self-service access to personalized recommendations and offers by
logging in online or at in-store kiosks.
To join plum rewards or learn more about the program, visit
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (IDG). As the largest book and specialty retailer in Canada,
Indigo operates in all provinces under different banners including
Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit,
Chapters, The World's Biggest Bookstore, and Coles. The online
division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community. Chapters and Indigo are rated as the
number one and number two retailers in Canada by the Kubas Major Market
Retail Report, and have been on that list since 2000.
To learn more about Indigo, please visit the About Our Company section
SOURCE Indigo Books
For further information:
Manager, Public Relations