In Foods Inc. lauded - In Snax wins Canadian Grand Prix New Product Award(TM)

MONTREAL, June 17, 2011 /CNW Telbec/ - In Foods Inc. is proud to announce that its product In Snax achieved high honours at the 18th annual Canadian Grand Prix New Product AwardsTM, winning the prize for best new product in the Snack category. Delicious In Snax Pita Crisps, which come in three flavours, contain up to 70% less fat than other products in the same category. In Foods, a ground-breaking health food company from Quebec, is making a difference in its industry. After just one year in business, the company saw both of its products named finalists in the 18th edition of the Canadian Grand Prix New Product AwardsTM. In addition to In Snax, the company's In Cuisin product was a finalist. Presented by the Retail Council of Canada (RCC), each year the Canadian Grand Prix New Product AwardsTM recognize the most innovative, original and tasty products on store shelves. The prizes were awarded at the industry gala held on June 15 in Toronto.

"Research and development are an integral component of our company, and In Foods is very proud of its leadership in introducing In Snax, a healthy and inventive snack," explains Cheria Kyres, Innovations Instigator at In Foods Inc. "People love the fact that in addition to being delicious, In Snax contains up to 70% less fat than comparable products. We listen to consumers, so we know they are looking for high-quality, healthy products, but they also want foods that are reasonably priced, practical, and easy to serve and eat. That's why In Snax is the perfect snack for active individuals who want to eat well without sacrificing taste or quality."

An array of very In products!
Launched in March and September 2010 respectively, In Snax pita chips and In Cuisin mashed potatoes quickly became family favourites in Canadian homes and have enjoyed unparalleled success. All In products are created with a view to offering high-quality foods and meals that are nourishing, appealing and easy to prepare. These delicious, inspired products are helping position In Foods Inc. as a leader in gourmet health and well-being. In fact, the company is preparing to add another new product to its popular offering this fall.

About the Canadian Grand Prix New Product AwardsTM
Each year, the Canadian Grand Prix New Product AwardsTM recognize brands that stand out on the shelves. Entries are graded on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance. The jury is comprised of consumers, food editors, journalists, advertising executives, packaging designers, and members of the grocery industry.

About In Foods Inc.
Determined to become a leader in the area of national gourmet health and well-being, In Foods Inc. is a young Quebec company whose founders have more than 20 years' experience in the retail industry. In addition to contributing to the development of Europe's Best, these category builders offer new and imaginative products, which constitute practical and natural meal solutions of excellent quality and at affordable prices. In Foods Inc. innovates in the sector of practical-gourmet and strives to promote healthy eating habits. The company is committed to offering natural products, without preservatives, and as low in sodium as possible.

SOURCE In Foods Inc.

For further information:

Stéphanie Babin
HKDP Communications and public affairs
514-395-0375, ext. 238

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In Foods Inc.

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