MONTREAL, June 17, 2011 /CNW Telbec/ - In Foods Inc. is proud to
announce that its product In Snax achieved high honours at the 18th annual Canadian Grand Prix New Product AwardsTM, winning the prize for best new product in the Snack category.
Delicious In Snax Pita Crisps, which come in three flavours, contain up to 70% less fat than other
products in the same category. In Foods, a ground-breaking health food
company from Quebec, is making a difference in its industry. After just
one year in business, the company saw both of its products named
finalists in the 18th edition of the Canadian Grand Prix New Product AwardsTM. In addition to In Snax, the company's In Cuisin product was a finalist. Presented by the Retail Council of Canada
(RCC), each year the Canadian Grand Prix New Product AwardsTM recognize the most innovative, original and tasty products on store
shelves. The prizes were awarded at the industry gala held on June 15
"Research and development are an integral component of our company, and
In Foods is very proud of its leadership in introducing In Snax, a healthy and inventive snack," explains Cheria Kyres, Innovations
Instigator at In Foods Inc. "People love the fact that in addition to
being delicious, In Snax contains up to 70% less fat than comparable products. We listen to
consumers, so we know they are looking for high-quality, healthy
products, but they also want foods that are reasonably priced,
practical, and easy to serve and eat. That's why In Snax is the perfect snack for active individuals who want to eat well without
sacrificing taste or quality."
An array of very In products!
Launched in March and September 2010 respectively, In Snax pita chips and In Cuisin mashed potatoes quickly became family favourites in Canadian homes and
have enjoyed unparalleled success. All In products are created with a view to offering high-quality foods and
meals that are nourishing, appealing and easy to prepare. These
delicious, inspired products are helping position In Foods Inc. as a
leader in gourmet health and well-being. In fact, the company is
preparing to add another new product to its popular offering this fall.
About the Canadian Grand Prix New Product AwardsTM
Each year, the Canadian Grand Prix New Product AwardsTM recognize brands that stand out on the shelves. Entries are graded on
five criteria: uniqueness and innovation, product characteristics,
presentation and packaging, overall consumer value, and consumer
acceptance. The jury is comprised of consumers, food editors,
journalists, advertising executives, packaging designers, and members
of the grocery industry.
About In Foods Inc.
Determined to become a leader in the area of national gourmet health and
well-being, In Foods Inc. is a young Quebec company whose founders have
more than 20 years' experience in the retail industry. In addition to
contributing to the development of Europe's Best, these category
builders offer new and imaginative products, which constitute practical
and natural meal solutions of excellent quality and at affordable
prices. In Foods Inc. innovates in the sector of practical-gourmet and
strives to promote healthy eating habits. The company is committed to
offering natural products, without preservatives, and as low in sodium
SOURCE In Foods Inc.
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