8.6 million Soft Toys Sold from November 1 to December 26, 2010
BURLINGTON, ON, Jan. 24 /CNW/ - The results are in and the annual IKEA
Soft Toy Campaign sold a record 8.6 million toys worldwide during the
campaign, which ran from November 1 to December 26. IKEA customers and
co-workers have enabled the IKEA Foundation to donate almost $15
million CAD (€11.4 million) to UNICEF and Save the Children projects to
help realize every child's right to a quality education following the
2010 IKEA Soft Toys campaign. In Canada $275,000 was raised locally
among the 11 Canadian stores.
For every soft toy sold, IKEA donated $1 (€1 gets donated globally by
the IKEA Foundation) to the company's two global charitable partners.
During the final week of the campaign, IKEA also donated $1 for every
Children's IKEA product and a kids meal sold. Since 2003, the annual
Soft Toy campaign has raised $46.1 million CAD (€35.2 million), helping
eight million children in close to 40 countries.
"Through the philanthropic support we receive from our customers, we
continue to gain momentum with the Soft Toy campaign." says Kerri
Molinaro, President of IKEA Canada. "This year, we exceeded our
campaign goals, helping to further contribute to the program that
support children's right to an education."
The IKEA Foundation believes all children should have access to quality
education. Thanks to this donation, UNICEF and Save the Children can
extend current projects and start new ones in 22 countries, for example
in Africa, Eastern Europe and in Asia. The projects contribute to
better water and toilet facilities in schools, improve access to
education for minority children, provide educational supplies and train
teachers in child-friendly teaching techniques.
"We are very grateful for the support that IKEA customers in Canada give
to raise funds that will help children worldwide realize their
fundamental right to an education" said Kimberly Moran, Interim
President & CEO for UNICEF Canada.
"We would like to thank all the IKEA customers who joined the campaign.
Thanks to them and the efforts of IKEA co-workers all over the world,
many children will be able to go to school and get an education. We are
deeply grateful to them for joining us and the IKEA Foundation in the
fight for the actualization of children's rights to a healthy, secure
childhood and a quality education," says David Morley, President and
Chief Executive Officer of Save the Children Canada.
In addition to these UNICEF and Save the Children projects, several
local charitable causes were supported. Over 10 IKEA retail countries
organized local "give twice" activities, where customers gave away
nearly 40,000 purchased soft toys to local children hospitals, children
crisis centres and institutions. Canadian customers supported local
children's organizations by donating over 600 soft toys.
UNICEF is the world's leading child-focused humanitarian and development
agency. Through innovative programs and advocacy work, we secure
children's rights in virtually every country. Our global reach,
unparalleled influence on policymakers, and diverse partnerships make
us an instrumental force in shaping a world fit for children. UNICEF
is supported entirely by voluntary donations and helps all children,
regardless of race, religion or politics.
About Save the Children
Save the Children is the world's largest independent organization for
children, and works to secure and protect children's rights to food,
shelter, health care, education and freedom from violence, abuse and
exploitation. For more information on Save the Children, please visit: www.savethechildren.ca
About the IKEA Foundation
The IKEA Foundation aims to improve the opportunities for children and
youth by funding holistic, long-term programmes that can create
substantial, lasting change, and enable them to take charge of their
own future. We work with strong strategic partners applying innovative
approaches to achieve large-scale results in four fundamental areas of
a child's life. Currently funded programmes benefit an estimated 100
million children. Learn more at www.ikeafoundation.org
IKEA is a leading home furnishings retailer with 280 stores in 26
countries worldwide, which are visited by 626 million people every
year. IKEA Canada has 11 stores which are visited by over 25 million
people every year. Last year the ikea.com websites attracted 712
million visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA and our sustainability program, please visit: www.ikea.ca/theneverendinglist
SOURCE IKEA Canada
For further information:
about the IKEA Soft Toy campaign, please contact:
National Public Relations Manager,
T: 905-637-9440 x6378