IKEA Customers Break Record for UNICEF and Save the Children Fundraiser

8.6 million Soft Toys Sold from November 1 to December 26, 2010

BURLINGTON, ON, Jan. 24 /CNW/ - The results are in and the annual IKEA Soft Toy Campaign sold a record 8.6 million toys worldwide during the campaign, which ran from November 1 to December 26. IKEA customers and co-workers have enabled the IKEA Foundation to donate almost $15 million CAD (€11.4 million) to UNICEF and Save the Children projects to help realize every child's right to a quality education following the 2010 IKEA Soft Toys campaign. In Canada $275,000 was raised locally among the 11 Canadian stores.

For every soft toy sold, IKEA donated $1 (€1 gets donated globally by the IKEA Foundation) to the company's two global charitable partners. During the final week of the campaign, IKEA also donated $1 for every Children's IKEA product and a kids meal sold. Since 2003, the annual Soft Toy campaign has raised $46.1 million CAD (€35.2 million), helping eight million children in close to 40 countries.

"Through the philanthropic support we receive from our customers, we continue to gain momentum with the Soft Toy campaign." says Kerri Molinaro, President of IKEA Canada. "This year, we exceeded our campaign goals, helping to further contribute to the program that support children's right to an education."

The IKEA Foundation believes all children should have access to quality education. Thanks to this donation, UNICEF and Save the Children can extend current projects and start new ones in 22 countries, for example in Africa, Eastern Europe and in Asia. The projects contribute to better water and toilet facilities in schools, improve access to education for minority children, provide educational supplies and train teachers in child-friendly teaching techniques.

"We are very grateful for the support that IKEA customers in Canada give to raise funds that will help children worldwide realize their fundamental right to an education" said Kimberly Moran, Interim President & CEO for UNICEF Canada.

"We would like to thank all the IKEA customers who joined the campaign. Thanks to them and the efforts of IKEA co-workers all over the world, many children will be able to go to school and get an education. We are deeply grateful to them for joining us and the IKEA Foundation in the fight for the actualization of children's rights to a healthy, secure childhood and a quality education," says David Morley, President and Chief Executive Officer of Save the Children Canada.

In addition to these UNICEF and Save the Children projects, several local charitable causes were supported. Over 10 IKEA retail countries organized local "give twice" activities, where customers gave away nearly 40,000 purchased soft toys to local children hospitals, children crisis centres and institutions. Canadian customers supported local children's organizations by donating over 600 soft toys.


UNICEF is the world's leading child-focused humanitarian and development agency.  Through innovative programs and advocacy work, we secure children's rights in virtually every country.  Our global reach, unparalleled influence on policymakers, and diverse partnerships make us an instrumental force in shaping a world fit for children.  UNICEF is supported entirely by voluntary donations and helps all children, regardless of race, religion or politics.

About Save the Children

Save the Children is the world's largest independent organization for children, and works to secure and protect children's rights to food, shelter, health care, education and freedom from violence, abuse and exploitation. For more information on Save the Children, please visit: www.savethechildren.ca

About the IKEA Foundation
The IKEA Foundation aims to improve the opportunities for children and youth by funding holistic, long-term programmes that can create substantial, lasting change, and enable them to take charge of their own future. We work with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child's life. Currently funded programmes benefit an estimated 100 million children. Learn more at www.ikeafoundation.org 

About IKEA
IKEA is a leading home furnishings retailer with 280 stores in 26 countries worldwide, which are visited by 626 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 712 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA and our sustainability program, please visit: www.ikea.ca/theneverendinglist


For further information:

about the IKEA Soft Toy campaign, please contact:

Madeleine Löwenborg-Frick
National Public Relations Manager,
IKEA Canada
T: 905-637-9440 x6378


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