BURLINGTON, ON, Sept. 26, 2012 /CNW/ - IKEA Canada announced today a
donation of $50,000 to their long time environmental partner Tree
Canada in celebration of National Tree Day and Tree Canada's 20th anniversary.
"We're excited to have the opportunity to strengthen our long-standing
partnership with Tree Canada and acknowledge the work they have done
over the past 20 years," says Kerri Molinaro, President of IKEA Canada.
"Their commitment to empowering communities across Canada to develop
and maintain healthy urban and rural forests is in line with our own
sustainability goals to have a positive impact on people and the
"Tree Canada and IKEA have enjoyed a special relationship for over 16
years," says Mike Rosen, President of Tree Canada. "Together we have
worked hard to meet sustainability goals in communities throughout
Canada and have made profound and lasting change through tree planting
initiatives with IKEA co-workers and community groups. IKEA has planted
over 20,000 trees and shrubs to date in urban areas and we continue to
look forward to future projects with this great company."
Tree Canada will use IKEA's $50,000 donation to continue their work to
improve the quality of life in Canada by planting and maintaining
forests in settled landscapes.
IKEA Canada and Tree Canada began working together in 1996. Since that
time, over 20,000 trees have been planted through the company's annual
"Pick a Tree, Plant a Tree" program held every spring by IKEA
co-workers. These trees have the potential to absorb approximately
13,568 tonnes of CO2 over an 80-year period. That is equivalent to
taking 3360 cars off the road for one year.
IKEA is a leading home furnishings retailer with 325 stores in 40
countries worldwide, which are visited by 734 million people every
year. IKEA Canada has 11 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 904
million visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA, please visit: www.IKEA.ca.
About Tree Canada
Tree Canada is a not-for-profit charitable organization that works with
sponsors, donors and communities to plant and care for rural and urban
trees, promotes urban forests in Canada and facilitates carbon offset
projects with trees. To date, more than 77 million trees have been
planted, more than 450 schoolyards have been greened, and Tree Canada
has organized 9 national urban forest conferences. More information
about Tree Canada is available at www.treecanada.ca.
SOURCE: IKEA Canada
For further information:
Public Relations Manager IKEA Canada