IDC PARTICIPATES IN CANADIAN GOVERNMENT LED TRADE MISSION TO SAUDI ARABIA

CALGARY, Jan. 27 /CNW/ - Imaging Dynamics Company Ltd. ("IDC" or the "Company") (TSX: IDL) a global leader in the high growth digital radiography (DR) equipment market, today announced that it is participating in a trade mission organized by the Canadian Government Department of Foreign Affairs and International Trade (DFAIT) being held January 29 to 31, 2011 with key industry and Ministry of Health leaders in the cities of Riyadh and Jeddah, Saudi Arabia.

The objective of the mission is to connect Canadian developers and manufacturers of medical technologies to business opportunities emerging from major investments in Gulf State healthcare infrastructure.

As an invited attendee, IDC will be introduced to the key buyers and decision makers who are directly involved in the selection and procurement of medical equipment, services and supporting technology for major hospitals, clinics and health authorities in the Gulf region.

Mr. Swapan Kakumanu, President and Chief Executive Officer for IDC will attend on the Company's behalf.

"IDC will benefit from direct exposure to these high growth markets and the assistance of the DFAIT in organizing this trade mission will enable IDC to establish the relationships needed to succeed in this important region," stated Mr. Kakumanu.  "IDC's presence in this high growth market will be part of its future growth plans."

Currently in the Gulf States, Governments, health authorities, and companies in the region are undertaking major investments in hospital and laboratory construction and equipping worth approximately $14 billion. In addition, in October, 2010, Saudi Arabia and Canada signed a memorandum of understanding (MoU) that will see a greater exchange of expertise and technical knowledge between the two countries.

About Imaging Dynamics Company (IDC):

IDC is a medical devices technology company and innovative force in the high growth field of digital radiography (DR) technology. IDC's product line of CCD-based X-Series direct capture technology replaces conventional film-based diagnostic imaging and provides a cost-effective solution for producing high quality diagnostic images, enhancing patient care and improving workflow.

Each IDC DR solution provides high resolution radiographic images in the digital format required for today's (PACS) Picture Archiving & Communication Systems and the growing requirements for the electronic health record, all without the use of film, environmentally unfriendly chemicals, cassettes or expensive imaging plates. 

Throughout its history, IDC has been recognized by multiple industry organizations and research analysts such as: Frost & Sullivan, Deloitte Technology and PROFIT; for its consistent dedication to innovation, global growth, and customer focused value proposition.

IDC is based in Calgary, Alberta, Canada. 

Visit the IDC Web site:  www.imagingdynamics.com

Statements in this release which describe IDC's intentions, expectations or predictions, or which relate to matters that are not historical facts are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties which may cause the actual results, performances or achievements of IDC to be materially different from any future results, performances or achievements expressed in or implied by such forward-looking statements. IDC may update or revise any forward-looking statements, whether as a result of new information, future events or changing market and business conditions. Known and unknown risks and uncertainties include: IDC's ability to manufacture its products with a sufficient level of quality and in volumes which satisfy market demand; the ability of IDC to establish direct and indirect sales channels; the ability of IDC to establish industry partnerships; IDC's ability to attract and retain key personnel; the strength and breadth of IDC's patents; and other factors relating to general economic conditions, specific industry conditions and IDC's particular situation.             

SOURCE Imaging Dynamics Company Ltd.

For further information:

Mr. Swapan Kakumanu
President & Chief Executive Officer
skakumanu@imagingdynamics.com

Ms. Michelle Brown
Director, Global Marketing & Business Development
mbrown@imagingdynamics.com

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Imaging Dynamics Company Ltd.

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