TORONTO, April 4 /CNW/ - The Interactive Advertising Bureau of Canada
today announced two new initiatives designed to help Canadian marketing
professionals keep up to date with recent research in Interactive
advertising, plus gain access to the deep digital expertise that
resides within IAB Canada's own 250+ Member-companies.
The first Monday of each month, as part of the new "Faces Of IAB" program, IAB Canada will release a thought-leading Research Report,
White Paper, Advertiser Case-Study, How-To Checklist, etc. that has
been developed by one of IAB Canada's Member-companies.
Through the Faces of IAB program, the Canadian marketing community will now get one-week of free
access to important or even proprietary information from IAB Canada Members, that otherwise, might only be presented to a select group of that
Member's contacts, and only in select cities across Canada.
April's selected "Faces Of IAB" Research Report is Carat and Microsoft's "New Shopper Journeys," which details how consumers' purchase paths in four key retail
categories (apparel, quick-service restaurants, groceries and home
electronics), have changed in response to a variety of economic
pressures and digital developments in the past two years, and how
offline, Online and in-store media play a role in shaping purchase
The second Wednesday (popularly known as Hump Day) of each month, IAB
Canada will release its Hump Day Bump Of Research, an outstanding Research Report culled from the hundreds of global industry resources and newsfeeds that IAB Canada reviews in order to
provide Custom Digital Marketing Research consulting for its Members.
The research will be available for download by the entire Canadian
marketing community -- again, for one week only -- on the IABCanada.com Homepage. April's selected "Hump Day Bump Of Research" Report is Delvinia and Environic Analytics "AskingCanadians™ Social Media PRIZMC2-Link," which teams up PRIZMC2 (Environic Analytics widely-used segmentation
system that assigns Canadians into 66 unique lifestyle types), with
Delvinia's annual AskingCanadians™ Social Media Survey -- resulting in
the first database that enables Canadian marketers to determine the
Social Media behavior of all segments of Canadian society, and target
products and messages to Canadian consumers based on a detailed
understanding of their Social Media habits and lifestyles.
The following week, both forms of research will be brought back into the
IABCanada.com Knowledge Centre, for access by IAB Canada Members-only.
"The goal of IABC Canada's Faces Of IAB and Hump Day Bump of Research programs is simple," says Paula Gignac, President, IAB Canada. "To
provide time-stressed marketers with at least two pieces of credible
and immediately-usable digital advertising research per month, that
they don't have to find or vet on their own; and to promote IAB Canada
Members' expertise in all things digital at the same time."
"Trust and reliability are key attributes we look for when sourcing
industry research," says Karl Flanders, VP, Media Director, Saatchi &
Saatchi. "IAB Canada has a proven track record of supplying us with
leading-edge articles, facts and insights that help us help our
clients, so we're excited to know that we'll be hearing about new
Member and non-Member research finds in a more regular manner as a
result of this programme. The initiative will also help the industry
understand which IAB Canada Members or other global companies could be
potential research partners in the future -- a real "win-win" for
To submit a Research Report, White Paper, Advertiser Case-Study, How-To
Checklist, etc. or for consideration by IAB Canada, please fill out the
Contact Us! form at www.iabcanada.com.
The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian
Interactive marketing and advertising industry, and is a not-for-profit
association representing Canada's most well-known and respected
Advertisers, Agencies, Media Companies, Service Associates, Educational
Institutions and Government Associations.
SOURCE Interactive Advertising Bureau of Canada
For further information:
For more information about IAB Canada, contact: Paula Gignac, President, IAB Canada at (416) 598-3400 (ext. 26), or via the Contact Us! form at www.iabcanada.com.